Uses of social technologies in business

Kemp EdmondsBCIT School of Business

http://j.mp/kempbcitcommpd

Defining Social Technologies

Trust the brain trust:http://en.wikipedia.org/wiki/Social_mediahttp://en.wikipedia.org/wiki/Social_softwarehttp://en.wikipedia.org/wiki/Social_networks

What’s on the menu

• Tools• Uses of social technologies in business

• Engage:– customers – targets– publics

• Public & Media Relations • Customer Service • Marketing • Create Evangelists • Reach influencers

Internal Collaboration

• Company Social network• Enterprise micro blogging• Collaboration Tool• Knowledge Base• Mobile Productivity• Attach files to posts

Monitor & Measure

• They are free and work• Get students started• Lead to larger paid versions in the workplace– Omniture– Radian6

What’s working for big business?

Big is different

• Driving social media with big budgets• Integrating social media with other marketing• Dedicated human resources• Experienced and existing systems• Capacity

Thought Leadership

Social Media Press Release

Open Up Everything

Crowdsourcing

Enterprise Social Networks

What’s Working for Small Business?

Connecting Authentically

Building real life Community

Trying new things

Being a hub

Actively engaging the community

Global Community

Answering Questions:Hidden Benefits

Creative Communications

Listening and Engaging – PR & CS

Access Niche Markets

4 essential traits for Social Media success in your career

• Develop authentic relationships• Be a digital trendsetter• Take risks• Give back

Please contact me

kemp_edmonds@bcit.cahttp://kempedmonds.com http://twitter.com/kempedmonds More Slidedecks from talks I’ve given:http://slideshare.net/kempedmonds

This slidedeck: http://j.mp/kempbcitcommpd