Use Google Analytics to Improve Your Website & Attract More Members

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  • US Call in #: +1 (646) 307-1716CANADA Call in #: 1 (647) 497-9389Access Code: 984-070-797Use Google Analytics to Improve Your Website & Attract More MembersFeature Presenter: Eric Squair (Data Habits)

    Thursday, September 17th, 20153:00 4:00 PM (ET)Build. Connect. Grow. Membership & more.@wildapricot #webinarchat@DataHabits

    Learn best practices for your industry

    Gain real life takeaways that you can implement today!

    We often to forget the most obvious question and it is important to start by asking some key questions. Some baseline information is needed to provide a framework for making decisions during the planning and execution phases.

    Without knowing why, how will you know if your event was a success?

    Additionally: Not only do you need the answers to these questions, you need to ensure that all stakeholders are in agreement with the answers. Solve this challenge by asking the same questions of your organizations senior management as well as volunteer leaders to ensure you come to a unified answer. It is acceptable to have multiple goals or priorities as long as they are not in conflict with each other and everyone is aware.

    wildapricot.com

  • Lori SmithSmiley ApricotCommunity ManagerTerry IbeleApricot-in-trainingDigital Coordinator

    Meet the Apricots@wildapricot #webinarchat@DataHabitsUS Call in #: +1 (646) 307-1716CANADA Call in #: 1 (647) 497-9389Access Code: 984-070-797

    Learn best practices for your industry

    Gain real life takeaways that you can implement today!

    We often to forget the most obvious question and it is important to start by asking some key questions. Some baseline information is needed to provide a framework for making decisions during the planning and execution phases.

    Without knowing why, how will you know if your event was a success?

    Additionally: Not only do you need the answers to these questions, you need to ensure that all stakeholders are in agreement with the answers. Solve this challenge by asking the same questions of your organizations senior management as well as volunteer leaders to ensure you come to a unified answer. It is acceptable to have multiple goals or priorities as long as they are not in conflict with each other and everyone is aware.

    wildapricot.com

  • Earn CAE Credits!@wildapricot #webinarchat@DataHabitsUS Call in #: +1 (646) 307-1716CANADA Call in #: 1 (647) 497-9389Access Code: 984-070-797

    Learn best practices for your industry

    Gain real life takeaways that you can implement today!

    We often to forget the most obvious question and it is important to start by asking some key questions. Some baseline information is needed to provide a framework for making decisions during the planning and execution phases.

    Without knowing why, how will you know if your event was a success?

    Additionally: Not only do you need the answers to these questions, you need to ensure that all stakeholders are in agreement with the answers. Solve this challenge by asking the same questions of your organizations senior management as well as volunteer leaders to ensure you come to a unified answer. It is acceptable to have multiple goals or priorities as long as they are not in conflict with each other and everyone is aware.

    wildapricot.com

  • We are recording this webinarYes! We will be sharing the recording of this webinar with you in a follow up email sent out tomorrow. You can also find this recording, along with announcements of upcoming expert webinars on our website: wildapricot.com/community/expert-webinar-series

    US Call in #: CANADA Call in #:Access Code: @wildapricot #webinarchat@webbright

    wildapricot.com

  • Our Presenter Today: Eric Squair, Data HabitsEric Squair helps clients make smarter decisions about their online work.

    One of his favourite ways to do this is by teaching people how to use the powerful website measurement tool Google Analytics.

    He has over a decade of experience working at nonprofits and as an independent consultant with organizations such as Greenpeace, Amnesty International and several political campaigns.

    Currently he offers workshops, coaching and consulting on web analytics to nonprofits and independent businesses.

    You can find Eric online at datahabits.com

    US Call in #: +1 (646) 307-1716CANADA Call in #: 1 (647) 497-9389Access Code: 984-070-797

    wildapricot.com

  • September 2015Eric Squair | eric@datahabits.comMeasuring Your Wild Apricot Site with Google Analytics

    Thanks for inviting me, Dont worry about writing everything down, you will be emailed these notes after the session.

  • Google Analytics for Wild Apricot| DataHabits.com/WildApricotGoogle Analytics

    This is how Google Analytics makes most of us feel: were not even really sure what were looking for, but we know this is a cool tool and we want to understand how to get useful, actionable information out of it.

  • Google Analytics

    Here are your responses to the question: what do you want out of this session?I can help the first three responses, email me at eric@datahabits.com if you have very specific questions about your results.

  • Google Analytics for Wild Apricot | DataHabits.com/WildApricotGoogle Analytics, simplified

    This is where we want to get to: a simple report that shows us what we are doing to generate new members. I can show you how to get this information from Google Analytics with two simple techniques: well cover the first technique today in detail, and explain the basics of the second technique. You will be able to tell whats generating new member signups, email signups, downloads, donations.

  • Google Analytics for Wild Apricot | DataHabits.com/wildapricotTodays Session1. What is Google Analytics?2. Technique 1: Set Goals3. Technique 2: Track your outreach4. The most important report in Google Analytics

    This is what were going to cover in the next 40 minutes. Well look at what Google Analytics is and isnt, and then look at two very key techniques that will make Google Analytics much easier to use and much more powerful. Well finish by looking at what kind of powerful data these two techniques will generate, and how they will take your use of Google Analytics - and your social media - to the next level.

  • Google Analytics for Wild Apricot | DataHabits.com/WildApricotA web-based tool that records (anonymously) visits to your websiteGoogle Analytics is...

    Web-based means you log in to a website to see your site data.Anonymous recording means that each person is tracked in detail, BUT there is no particular identifying details attached: you cant find out names, email addresses or any other identifying information.Visits to your website means any time someone comes to one page or more of your site. All kinds of data is recorded: browser used, operating system, all pages visited, previous site, search terms used to find your site, even if you have visited the site in the past few months.

    Analytics helps you see how and why people are visiting your site, so you can improve your sites appeal to your audience.

  • Google Analytics for Wild Apricot | DataHabits.com/wildapricotSome code you place on your websiteGoogle Analytics is...

    This is the second important part: some code you place on your website.

    Note:- It needs to be the right code!- You need to place it on anything you want to track: you cant put it on a PDF or on your Facebook fan page, so those things cant be thoroughly tracked like your website.- It is tracking your website (not your Facebook page or your twitter feed) so it assumes your website is where the important stuff happens- donations, signups, advocacy actions.

  • Put tracking code at Settings > Site > Global Javascript

    Step-by-step instructions at datahabits.com/WildApricotHow to Set up Google Analytics

    This is the second important part: some code you place on your website.

    See Step-by-step instructions at DataHabits.com/WildApricot

    Note:- It needs to be the right code: Google Analytics has been upgraded in the past 2 years: its best to check its the same code in your account as the one on your site.- You need to place it on anything you want to track: you cant put it on a PDF or on your Facebook fan page, so those things cant be thoroughly tracked like your website.- It is tracking your website (not your Facebook page or your twitter feed) so it assumes your website is where the important stuff happens- donations, signups, advocacy actions.

  • Technique 1: Set GoalsSome definition of success for your site. Successful completion of a goal is a conversion

    A goal is completed any time somebody does something on your website that you really want them to do: join your organization, donate, subscribe to an email newsletter, download a report, buy something, etc.

    CHAT: What goals can you think of for your website??

  • How To Track GoalsEasiest when you have a finish line

    How do we set up goals in Google Analytics to track conversions?

    The easiest to track is when you have a confirmation page, often a thank you for signing up / donating / downloading page that shows ONLY to people who have converted. In this case, for a free membership signup, you end up at a page at the address

    DataHabits.com/Sys/Profile

    This URL is only shown the very first time you sign up: every time after that a Membership ID is attached to the URL.We are going to use this to record when people see this registration confirmation page in Google Analytics.

  • The Finish Linedatahabits.WildApricot.org/Sys/Profile

    With Wild Apricot sites, for a free membership you end up at the page your site.com/Sys/Profile