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Donavon Roberson, culture evangelist for Dyn, Inc., presented "Unleashing the Power of Culture" during Day Two of the R-Squared Culture Experience.
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TEXAS
COWBOYSBBQ
ALAMO
VIRGINIAJAMESTOWN
ARLINGTON NATIONAL CEMETERY
DAVE MATTHEWS BAND
NEVADADRY HEAT
GAMBLING
SILVER STATE
MARYLAND
BLUE CRABSWASHINGTON D.C.
CHESAPEAKE BAY
WEST VIRGINIA
COALBURNING COUCHES
MOUNTAINEERS
…therefore…
It’s a Kilt……it’s not a skirt
SCOTLAND
NORWAY
SASKATCHEWAN
unleashing the power of culture
un·leash [uhn-leesh] verb
1. to release from or as if from a leash; set loose to
pursue or run at will.
2. to abandon control of
“Who said anything about safe? 'Course he isn't safe. But he's good.”
Mr. Beaver
cul·ture [kuhl-cher] noun
1. ????
communication
collaboration
courage
cause
context
community
communication
continuity
why do you exist?
:cause
we can learn a lot from a hedgehog
What can you
be best in
the world at?
What are you deeply passionate about?
What drives your
economic engine?
Hedgehog C
oncept
“here’s yo
ur sweet s
pot”
:context
what is your story?
Creating story through experiences that transcend time and space.
SimpleUnexpectedConcreteCredibleEmotionalStories
:community
who do you attract?
STAGE #1 STAGE #2 STAGE #3 STAGE #4 STAGE #5
life sucks my life sucks I’m great we are great life is great
:communication
how do you connect?
Self Actualization
Significance
Social
Safety
Survival
survival safety social significance self actualization
STAGE #1 STAGE #2 STAGE #3 STAGE #4 STAGE #5
life sucks my life sucks I’m great we are great life is great
On top of this tribal chatter, the CEO fights to make quarterly earnings, and the head of human resources wonders why trust and communication are always the weak points on the climate survey. People complain about “all the politics around here,” but despite money spent on training and time spent away from work, things never seem to change.
Dave Logan
:continuity
where are you going?
cause
context
community
communication
continuity
consciousness
:consciousness
who are you really?
Drive Summary
• MONEY is not where it’s at!
• Give me a HIGHER purpose
• Inspiration eats Motivation for breakfast
:risk
:reward
changescary
new groundirrelevant
ROI
:risk
:reward
fulfillmentlegacyimpactsuccess
relevance
“Culture is not about what is absolute, real, or true. It’s about what a group of people get together and agree to believe. Culture can be healthy or toxic, nurturing or murderous. Culture is made of stories…”
Thom Hartman
