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OCR –
Level 3 Cambridge Introductory Diploma in Media
Unit 30: LO2
UK Media Publishing Candidate Name: Thomas HibbertCandidate Number: 2063Centre Number: 64135
Contents
1. Mind Map Magazine Idea One – Slide 42. Mood Board Magazine Idea One – Slide 53. Mind Map Magazine Idea Two – Slide 64. Mood Board Magazine Idea Two – Slide 75. Front Cover Deconstruction – Slide 86. DPS Deconstruction – Slide 97. Genre – Slide 108. Layout – Slide 119. House Style – Slide 1210. Fonts – Slide 13 and 1411. Final Masthead – Slide 1512. Flat Plan – Slide 1613. Content Overview – Slide 1714. Target Audience – Slide 1815. Stereotypes – Slide 1916. Colour Scheme – Slide 2017. Graphic Layouts – Slide 21 and 2218. DPS Inspiration – Slide 2319. Draft Article – Slide 2420. Interview Analysis – Slide 2521. Photography Plan – Slide 2622. Setting up equipment – Slide 2723. Production Plan – Slide 2824. Budget Plan – Slide 2925. Legal Issues – Slide 3026. How to make a complaint – Slide 3127. Complaint Case Study – Slide 3228. How do accuracy and discrimination apply to Klashed – Slide 3329. How does the editor’s code of practice apply to Klashed – Slide 3430. Copyright Laws within Print Media – Slide 3531. Primary Research – Slide 3632. Watermarking – Slide 37 and 3833. Survey Results – Slide 39 to 4734. Klashed Proposal – Slide 48 to 50
Mind Map
Masthead
Possible Masthead Names• Crash• Loud• KlashedThese mastheads all have similar connotations to sound within a rock band with the idea that they sound like what they are. The mastheads have loud and destructive connotations which take the idea of the sub genre rock further with emphasis on the stereotypical loud and craziness to rock music.“Klashed” connotes two things together which is what reflects my magazine’s content of two type of rock music together in one magazine.
Colour Scheme
Magazine Idea One
This colour scheme would be suitable for my magazine as well because the colours contrast with each other, (I will repeat this in my magazine Steve Neale) and suggest controversy that some rock music also suggests.
Images to be Taken• Facial Expressions- Angry, Sad,
Emotional• Clothes –Dark and Bright contrasting
colours, Rough clothing.• Props- Guitar,
Insomnia FontBroken Stick Font
Broken Glass Font
Font
Mood Board for Final Idea
Mind Map – Alternative Idea
Magazine Idea Two
Bangtime FontStrike Font
Boom Box Font
Font
MastheadPossible Masthead Names• Bang• Boom• StrikeThese mastheads would be suitable as they all have quite gloomy and dark connotations. The mastheads also have a flashing connotation when picturing a ‘Bang’, ‘Boom’ or a ‘Strike’. The masthead would make the reader symbolise my magazine with fire, bright colours and destruction. This would suit this magazine idea because this would match the colour scheme.
Colour Scheme
This colour scheme would be suitable for the magazine because they are quite dark colours which most rock magazines have.
Images to be Taken• Makeup- Gothic• Clothing-Dark, ripped, gothic• Hair-Spikey/Coloured• Facial Expressions-Anger
Mood Board for Alternative Idea
Front Cover Deconstruction MastheadThe denotation of the masthead is white, large and thick text for the name of the magazine ‘Kerrang!’. The connotation for ‘Kerrang’ is the sound of an electric guitar does in fact reflect the sound ‘Kerrang’, this displays their hardcore connection and dedication to rock music.The white colour of the mast head makes it stand out. The white contrasts with the black, dark theme of the magazine which connotes that the magazine is unique and physically stands out as well as its content.
The text also has a ‘slashing’ effect which suggests that the magazine could be quite a sharp, edgy music magazine as a pose to other titles.
Cover Lines‘HEALTH SCARE’. This is a bold and noticeable text that draws in the reader to show general concern for Zakk Wylde which allows them to continue reading.
The cover line shows sympathy and makes the reader of the magazine empathetic.
Date and Price$6.95 and £2.20. Shows that magazine is global. November 28
What will I repeatThe conventions of this front cover have informed me of what to ‘repeat’ (Steve Neale - 1980) on the front cover of my magazine page for my own magazine. The conventions I will repeat are the bold masthead because of the broken font they use and the boldness of the text, this will help draw readers into my magazine which is needed as it is a new product on the market. I will also repeat the gripping cover lines to make the readers feel more involved with the article they are reading. By repeating these conventions I will be able to appeal to Kerrang!’s audience as well as my own, this will keep up with the competition that Kerrang! is.
Drop CapitalA drop capital draws attention to the interview and article instead of having readers just ‘flick through’ the DPS they will be drawn to read it because of the drop capital’s size.
Consistent colour scheme throughoutThis double page spread of Kerrang magazine has a consistent
colour scheme of black, red and white. The colour red connotes anger and fire which fits the stereotype that rock stars are angry
and perform angry music as artists.
Credit to interviewerThe significance of giving credit to the writer and photographer is that it tells the reader who put the page together which adds a more personal touch to the whole DPS.
Differential questionsBy having different colours for the different person speaking in the interview it allows the reader to be able to see who is the interviewee and interviewer.
Genre
GenreThe genre of the magazine I plan to create will be a rock music genre. This will include artists associated with this genre, for example Green day, Tonight Alive and My Chemical romance. These bands are from the same genre which will make it suitable to include them in the magazine.
My magazine of inspiration ‘Kerrang’, uses three consistent font styles, one for the masthead, the headlines and a more elegant style of font type for the double page spread.
I am going to use a similar house style for Klashed but use the colour scheme yellow, black and purple. This will help to establish a brand identity across all issues as it is consisting of bold colours.
Layout
Colour SchemeThe general layout of Kerrang! Magazine is sketchy and uses consistent colour schemes. Across the three different issues on the right hand side the colours white, black and red have made an appearance in each one. The connotations of red is fire, and anger, the black colour sup[ports this as it represents power and death. The use of white is very clever as it contradicts the other two colours by suggesting innocence, this sums up rock music as controversial just like the color scheme.
ArtistsThe artists on the front cover of Kerrang! Are always centered in the middle, this draws the readership straight to the artist which connotes how the music audience are meant to treat rock music.
Enhancing the quality of my UK media productI am going to repeat (Steve Neale) the black colour for my magazine. This will help to keep the magazine true to the genre of rock music which is associated with black
House Style
In Kerrang! magazine, each and every issue has the barcode in the bottom corner of the right hand side with the price shown below/above. This connotes consistency in the magazine which appeals to readers of a professional demographic. I will replicate this when creating my front cover by using Kerrang’s barcode as my convention’s inspiration.
Kerrang! has a very interesting colour scheme because they have three specific colours they use throughout the magazine but have a different three colours each issue. This shows originality which creates appeal in the reader and target audience.
Enhancing the quality of my UK media product
I will repeat (Steve Neale 1980) the house style of Kerrang in my magazine to fight with the competitors such as Kerrang itself.
Fonts
Insomnia FontBroken Stick Font
Font
These are all quite ‘edgy’ font styles which are similar to Kerrang!. I have narrowed my font style down to similar ones to Kerrang! because they will battle the competition with Kerrang well. The connotations of Klashed resemble musical sounds as does Kerrang!’s masthead, I chose Klashed
because this way it will keep up with Kerrang!’s competitive audience that will be battling Klashed.
Broken Glass Font
Fonts (Continued)
I used the font “insomnia” from www.dafont.com this was copyright free. The font style was free to download and once downloaded I could use this font in Photoshop as I would with a default font, this meant that choosing and using the font style of my choice would be easy and not waste time with methods around the problem of not being able to use it for my masthead.
Final Masthead
Why I chose this final mastheadI chose this as my final masthead because the connotations of it are broken, rough and edgy. This is how Kerrang! Magazine appear and they are my magazine of inspiration so it is important to try and keep my magazine and Kerrang similar. By keeping the mastheads similar the target audience will associate my magazine with Kerrang which may mean that Kerrang’s audience read Klashed as they would read Kerrang.
I also chose this as my final masthead because it has my two main colours of the colour scheme, black and yellow.
Content Overview
Flat PlanMy magazine flat plan was based on my magazine of inspiration Kerrang!’s flat plan. The flat plan of Kerrang has adverts and multiple double page spreads, I used this as inspiration and used this on my flat plan and have planned to include more than one DPS in the first issue of Klashed.
ContentThe content in the Kerrang! flat plan contains double page spreads, in my flat plan I have put more than one double page spread in my flat plan because this will keep the reader interested to read on about the artists featured.
Target AudienceBased on the content that will be included in the magazine and what the magazine is based on, the magazine’s target audience will be mostly male and 16-25 years old.In terms of Maslow’s theory, the target audience will be people with self actualisation who have an exact idea of what they want to read and see in the magazine.Katz’ theory would depict when applied to my magazine idea that the audience would be trying to escape from their everyday life and therefore read a magazine which is unique and is different to everyday life.Hartley’s theory would suggest that the audience is based on gender, age, ethnicity and education. Based on this I think that my audience would have a good range of educational qualifications and be in the 16-21 age. The audience is also stereotypically a white male in this age range. In terms of psychographics the audience for my magazine would be choosing what media they read or interact with purely on their attitudes to society and how they see things. Kerrang and my magazine both have informal outlooks on the topic of rock music which wold not cooperate with someone of a professional job or title.Socio-economic needs would suggest that the audience are in the category D/E. They are in this category because the magazine is not priced high and has an urban look to the whole magazine’s appearance, this may appeal to those who have a similar urban appearance.
Target Audience
Stereotypes
A stereotype is a widely held but fixed and oversimplified image or idea of a particular type of person or thing. In Kerrang magazine they refer to ‘rock stars’ as sex, drug and bad mouth fuelled punks that appear ‘cool’ and as idols.
Other stereotypes that Kerrang! magazine use are the angry mood of the rock stars. On every front cover that Kerrang! has all the artists featured on it possess angry faces which suggest that all rock stars are angry and reckless, this creates a bad influence for those who read Kerrang as they read with a negative image of the artists, making their interviews (populating them) pointless.
Ethical Issues
Applying to KlashedKlashed will have to ensure that they do not over exaggerate stereotypes and create stereotypes of a racial or sexist nature. If Klashed make a stereotype and it offends a reader then Klashed magazine could be in trouble with IPSO or legally.
Colours
Colour SchemeI have chosen to use this colour scheme because it reflects different types of rock music.The dark purple is associated with Rock Pop. The purple symbolises brightness and pop and the dark element in the purple always refers to rock which is known for being dark.I have chosen black because it represents pure rock and the yellow colour to show modernised rock.
Planned form and style – Front Cover
Planned form and style - DPS
Draft Article Inspiration
Inspiration for my DPS questions
The style of questions in my DPS are inspired by those of Kerrang!’s DPS.
In Kerrang!’s DPS irregular language is
used and appears to be casual. This is because rock stars have an “I
don’t care” appearance and this rough language
conveys that.
Draft Interview
InterviewPopular artist ‘Fingoflame’ also known as David Armitage has recently released his album ‘Don’t let the flame go out’. ‘Don’t let the flame go out’ burnt 10 million copies into its fans’ hearts. The 17 year old rock artist has made a name for himself ever since he started recording music and releasing it to his neighbourhood. It wasn’t long until he was discovered through popular media site ‘Youtube’ which he still claims today was his “Guardian angel”. Fingoflame can be found in the Klashed charts with his second album ever made. As a new magazine, Fingoflame has given us the luxury of hosting his first ever interview to be featured in a magazine. The young artist has brought something new to the rock genre and has the full support of some of the biggest rock artists to exist. He is an inspirational character and is here exclusively for you.The editor of Klashed magazine Tom Hibbert had the pleasure of meeting the modern rock artist.TH: Thank you for taking the time to be interviewed today, I can honestly say that we are as nervous as you are so hopefully this first interview for both of us will be one to remember.FF: No problem, I always make time for fans and giving back to the audience as they’re the ones who made me who I am today.TH: So you really appreciate your fans then?FF: Oh yeah, of course! Not enough people in this industry give credit to those who got them to where they are today and I for one am not one of those people.TH: “Not one of those people”. One of the people who discredit their fans, or not someone who got you to where you are now?FF: Both to be honest, my past was always daunting and still hangs over me to this day like one of those cartoon clouds.[Both chuckle]TH: Well I can see that you are just as nice as the rumour has it. Anyway, back to the album. The single you released and is featured on the album called ‘love like a matchstick’. Is it just me or is the album very fire based [chuckles]FF: [Smirks] It is because that’s how I depict love like fire, deadly, heated and has to end.TH: Is this based on past experience?FF: [Doesn’t answer but looks at the floor]TH: Never the less it is a great song and you really must have spent a long and difficult time on the song.FF: [Lifting his head] The difficult part is putting yourself in the song and picturing the lyrics as your life and then singing them as you would feel in that position.TH: That’s a really emotional and powerful method. Well that’s all we time for but thanks for being here with us[Handshake]
Pull QuoteI am going to include a pull quote on the DPS because it will give a preview of the emotional thing that Fingoflame has said. This should persuade the reader to read the DPS inteview to find a reason behind this.
Interview Analysis
These pictures are evidence that I had the interview for the double page spread.
I had my notes and questions on a sheet of paper so that the interview ran smoothly.
I used a H1 200m Handy Recorder to record the interview so that I did not have to stop and take notes, I felt that recording the interview would be more time efficient.
Once the interview was over I typed up the recorded interview.
Photography Plan
Setting up equipment
CameraCamera Model: Nikon D3100Tripod Model: Nikon
Production Plan
Release date is 7th March. I chose this release date because it is not far into the new year which means that most people will be looking for a new magazine to buy or subscribe to for the year.
Budget Plan
What did I have to change?The total amount of money made in year one has been calculated and after many checks and thorough counting the profit was estimated at £7,613. This is successful for a start up business in their first year, with this profit the business has broke even. I did not have to change anything on the budgeting slide as it was realistic and achievable.
Achievable?The financials are realistic as the budget slides show, most money will be made from subscriptions and advertising.
Legal issues
One of the legal requirements, for the lead editor of a magazine is that they have to follow the ‘Editor’s code of practise’ as set out by the PCC (Press complaints Commission). This code sets out a number of requirements that editors have to follow when publishing their magazine. For example:
AccuracyThe code of practise states that the press must not publish inaccurate or misleading information, including pictures. If there is an issue where great inaccuracy is the case, a published apology is required where appropriate.
DiscriminationThe press have to avoid references of an inappropriate nature involving an individual's race, gender, religion, sexual orientation or disability.
Confidential SourcesIf confidential information is given then the source must remain confidential as journalists have a moral obligation to do so.
http://www.pcc.org.uk/cop/practice.html
Complaint Case Study
This case study is about complaints that IPSO are receiving with regards to the front cover image that the Independent used. The young child tragedy is a big news story and many newspapers covered this story but the Independent came under fire with complaints from the image they used which stood out from everybody else's pictures. The photo shows the young boy face down in the sand which is a distressing image for readers because of the nature and theme of the image.
How does Accuracy apply to Klashed?If a magazine is not accurate then they face penalties. Breaking the code of practice can be anything from publishing inaccurate information when the code states the information must be accurate and true to the knowledge of those publishing it.If Klashed is not accurate in its information then the artist that this information implicates or any other party could sue Klashed magazine which would result in possible termination of the magazine. Not only could the magazine be shut down but the magazine would have a bad image in the eyes of the public. This could further effect sales and decrease the chances of Klashed staying in business past the first year.
How does Discrimination apply to Klashed?If a magazine discriminates against someone’s race, gender or sexual orientation then they can face the same penalties as they would for breaking any other code. If Klashed was to break this rule and to discriminate against anyone then they would face the chance of being shut down as any other magazine would and may even been more vulnerable as we at Klashed would be a new magazine on the market.
Editor’s Code of Practice
Applying to Klashed
The editors code of practise applies to my magazine because when articles and interviews are being made and edited I have to be careful not to ‘discriminate’ in an inappropriate nature towards specific racial or other groups. If Klashed magazine does discriminate in any of its issues and a complaint is made then the magazine can face serious legal trouble and consequences.
All credit will have to be publicised in interviews and when sourcing information.
When publishing information the magazine can not disclose the truth or fabricate events or information for the entertainment of my target audience, this is against the regulations.
Copyright Laws within Print Media
How do the laws apply to Klashed magazine?The copyright laws apply to every print based media to protect intellectual information from other companies that may want to replicate this information as their own. It applies to Klashed magazine because Klashed will need to be careful and ensure that they are not subject to copyright issues.
How to protect the IP of KlashedWe will use watermarks on all images that are created and manufactured by Klashed. A watermark protects the intellectual property that your business owns.
IP of Facebook and TwitterWhen Klashed use the IP of Facebook and Twitter they will need to source the information and pictures to avoid copyright.
Watermarking
Watermarking is an image over another image which shows that the image belongs to a company or person. The watermark can be anything from the persons name, a company logo, company name or even the copyright symbol.
How is this relevant to music magazinesThis is relevant to music magazines because it is important to protect the intellectual property of the magazine otherwise it will lose uniqueness and brand identity.
http://www.steves-digicams.com/knowledge-center/watermarking-and-copyrighting-your-photographs.html#
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Registering Watermark and KlashedHow to register KlashedTo register Klashed I need to firstly verify the name or title of my magazine to see if it is already in use and available for me to use.Secondly I must get a registration number for the magazine so that I can begin to register the magazine itself.A copy of the magazine must then be sent to RNI every time it is printed.Any changes made must be reported and declared to avoid breaking the registration regulations.To finalise the registration you must present documentation such as the first copy of the magazine and a title verification letter.
My WatermarkI created a watermark for Klashed which would be put over the images I have taken for my magazine to ensure that the readers know they are originals and to make sure no one copies them without knowing to credit Klashed.
Below is an example Watermark
My Watermark
Primary research
I have conducted the primary research that follows this slide because I needed to find out what people thought was the most important thing in a magazine and how they felt about magazines in general. To do this I made a survey on survey monkey, I used survey monkey because it is an easy and efficient way to make a survey free of cost, I could also copy and paste the link of the survey I made into an email and send it to my peers.
Question 1This set of results determine the age group for Kerrang magazine as they show that these set of readers are between 16 and 21. These are fairly young ages which connotes that Kerrang appeals to a younger audience than other magazines. It is important to be aware of the readership age range in order to make sure the articles included meet their needs.
Question 2
These results show that the content is in fact the most important feature in a magazine to its readers which means that the success and popularity of the magazine exists mainly on the content.
The content of Kerrang magazine is mainly focused on the artists of the rock music genre which is clearly what readers want to see and read about.
Question 3These results show that against other magazines MOJO and Q, Kerrang has a more favoured colour scheme. However, when it comes to the images used in the magazine the surveyors felt that Q used better pictures in their magazine.Kerrang has always had its unique and controversial font and these results show that the font has 30% more votes then the MOJO and Q font, this outlines the uniqueness of the font. On the other hand the results show how the headlines for Kerrang are not an appealing feature which the magazine needs to gain all support on top of the huge amount that they have already.
Question 4These results confirm my theory about how the Psychographics for the audience of Kerrang magazine are those seeking security in the mainstreamer group. This suggests a difference in what I initially thought would be the predominant group ie strugglers. On the other hand the audience could be aspiring to be mainstreamers as they strive for security whereas actually reading a magazine of any genre is really about escapism.
Question 5
This survey question’s results show that music magazines are not the most popular type of magazine. This reflects on the expectations of target audiences and the public. Film magazines tend to have very detailed information on their films and actors, since Kerrang is quite an ‘informal’ magazine the audience may feel that there is not enough detail in the information they include in their issues. It could reflect the needs of the average music fans which is to find out about their favourite artists and new and upcoming artists whereas film fans might be more concerned with the technology of the film industry.
Question 6
The results show that music magazine’s publishers do in fact make the outcome of the magazine better and successful. If a publisher has already produced a popular and successful magazine it could suggest that the readership will be more open to reading a magazine produced by the same publisher. Magazines produced by the same publishing house will also take advantage of synergy and market their produces on the pages of their own magazines.
Question 7This piece of market research tells me that Kerrang magazine is not the most popular magazine among teenagers. If I wish to access the same target audience then it will be worth considering the ways in which the magazine uses form and style to present their articles.
Question 8
This question’s results show that ‘word of mouth’ is still an effective way of advertising. Young readers are more likely to sit and chat about an article they have read in a magazine with friends and encourage them to do the same so that they have something to converse about. Including captions such as ‘tell a friend’ or ‘recommend to a friend’ could be an effective may to increase market share.
Question 9This question shows a direct relationship between the style, font and form of a magazine and its proposed readership. It is clear that people are drawn to certain colours and images when deciding whether to buy a magazine or read an article. It also suggests that front covers and mastheads are key selling points for magazines. It is vital to have a USP that is clear to a potential reader.
Klashed Proposal
Klashed Proposal
Klashed Proposal
Conclusion
In LO2 the learning objective was to plan an original UK based media product. As planning was required I created mind maps, mood boards, proposals, hand drawn drafts and other pre production material. By doing this it enabled me to have a better idea on what I would create for a magazine.
