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PORTRAIT
PHOTOGRAPHY
There are four different forms of portrait
photography: constructionist, environmental, candid,
and creative. If a photographer takes a
constructionist approach, they are trying to use the
portrait to communicate a clear idea about what is
depicted, for example a happy family or a successful
businessman. The image is constructed to
communicate a concept and usually takes place
studio. It is an approach that is commonly used in
advertising and marketing.
The Environmental Approach tries to show the person in their
environment, for example in a work, leisure, social or family
situation. The environment is used as a tool to communicate
information about the subject.
The Candid Approach is when people are photographed without
their knowledge, living their day to day lives. A key example of
candid portrait photography is the photography taken by the
paparazzi.
The Creative Approach often involves digital manipulation and
post production work to produce photographs that have a
surreal and artistic quality.
Different Genres
ANNIE LEIBOVITZ
Annie Leibovitz is one of the most
famous portrait photographers in the
world. Annie’s work has appeared in
well known magazines such as “ Rolling
Stone” and “ Vanity Fair”. She is best
known for her portraits of celebrities
which include John Lennon, Richard
Nixon and numerous Hollywood actors.
ANNIE LEIBOVITZ WORK
Annie’s approach towards portrait photography can be described as both constructionist and creative. She often tries to communicate a clear idea in her pictures and uses post production techniques to introduce a sense of magic and wonder. A typical example of this style is in her Disney Dream series that feature celebrities in Disney fairy tale scenes to promote Disney Parks' "Year of a Million Dreams".
The special effects used in these images make them incredibly visually interesting but also give the photos a sense of magic which is appropriate for the fairytale theme. The images are very striking and create a sense of wonder and awe in the viewer. This mimics the effect that the Disney film on which it is based would have on a small child.
THE WORK CAME FROM? An example from this series is this picture of Queen Latifah as
Ursula from the Little Mermaid. This photo is composed of two
key elements: Queen Latifah dressed as Ursula and the
landscape she has been superimposed on in post-production.
The juxtaposition in this photo is created by the contrast
between the static rocks and mountains and the vibrancy and
movement implied by the image of Ursula which is mirrored in
the violent choppiness and roughness of the sea. However in
terms of scale, Ursula dominates this image due to the use of
perspective. She is the first element that our eye is drawn to
because of her imposing presence. Despite her elaborate post
production Leibovitz’s focus is always on the human subject.
HOW DOES THE WORK
AFFECT THE VIEWER
Her portraits are not only known for their artistic
and conceptual style, but for their emotive quality
and their ability to strike a chord with the viewer.
Key examples include the images that she created
of Demi Moore where she was pregnant and on the
cover of Vanity Fair, John Lennon clinging to Yoko
Ono for dear life and Miles Davis flopped on a bed,
pants unzipped, trumpet by his side,one gleaming
eye staring out.
ANNIE LEIBOVITZ
DISTINGUISHABLE
Annie Leibovitz’s pictures are distinguishable from other photographers because of the unique concepts behind her pictures and her deliberately constructionist approach. Her portraits are multi-layered. They are not only strikingly beautiful but also cleverly communicate ideas about the subject.
The cover of Rolling Stone featuring Bette Midler lying on a bed of roses is a particular example. The concept not only cannily refers to the film Midler was promoting at the time, The Rose, but also captures the feminine sexuality of a young woman on the cusp of a professional and creative breakthrough.
SPORT PHOTOGRAPHY
The principal usage of professional sport
photographs are in editorial features.. The
dedicated sport photographer works for different
newspapers, major wire agencies and different
magazines. Sports photography is also used to
promote products and build brands through
advertising campaigns and to promote different
sports that might not usually get editorial
coverage.
BOB MARTIN •Bob Martin is a multi award winning sport photographer. He
specializes in shooting action, graphic and editorial pictures
for advertising, corporate and editorial client. Bob Martin has
been a sport photographer for the last 30 years.
• Bob Martin has photographed
different major sporting events
including the last thirteen summer
and winter Olympics.
BOB MARTIN
Bob Martin is very good at specializing in
action shots. Bob Martin is particularly for
his photography of athletic events. His
work has been published in Sport
Illustrated Magazines, the New York
Times, The Sunday Times, Life Magazine
and many other publications
The focus point of this photo is in the face of the athlete. We can see in the
strained facial expression that this athlete wants to give his heart to the sport and
wants to win this competition.
The lighting that is being used in this photography is natural lighting
because this photo is being taking during the afternoon or in the morning. The
mud that is flying in this photo on the athlete face is textural. The mud is creating
a layer by layer texture that creates a 3 Dimensional image.
This photography is mainly focused on the athletes’ problems
and their struggles in the competition. Rather than focusing on
the ship, Bob Martin only focuses on the problem that the
athletes are going through.
The lighting that is used in this photography is natural light
because we can see the sky is cloudy, as well in this photo we
can see that the sea is splashing everywhere in the boat.
The yellow of the kit the athletes are wearing contrasts with the
background of the photo, and this make the photo stand out.
TECHNIQUES Bob Martin uses high definition cameras and motion
capture when taking action shots, which make for visually exhilarating shots.
This sort of equipment enables him to capture details such as straining muscles and sweat, all of which enhance the realism of his photos and provide an insight for the viewer into the physical experience of being an athlete.
CONCLUSION
Although operating in very different genres and
using different techniques, both Leibovitz’s and
Martin’s are focused on the human subject. Due
to the purpose and context of his photography,
Martin’s work is far more realist whereas
Leibovitz’s leans towards the artistic and
creative. However, they both are attempting to
communicate key ideas about their subjects to
their viewers and convey the lived realities and
experiences of the people they capture.