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Knowledge
Information
Data
Understanding the difference between Data, Information & Knowledge
Raw, unevaluated facts and figures
Stored in data warehouse
Example: Feedback of customers
No meaning in itself
Data
Meaningful and useful for decision making
Involves communication and reception
Example: Solving the problems of customers
by investigating feedback form
It notifies, reduces uncertainties and
stimulates to take action
Information
(Relevant, Timely, Accurate & Cost
effective)
Efficient handling of the information
It availability to right person at right time
Example: Developing product so customer
doesn't encounter same problem in future.
Enhance learning
Knowledge