Unbound Concepts: Content Analytics for Educators, Publishers, and Parents

Content Analytics for Educators, Publishers, & Parents

Monday, August 12, 13

then

Educators chose a few, one-size-fits-all books...

...and Publishers controlled closed

distribution channels, like book fairs.


now

Differentiated Reading & Common Core require 100’s of books in classroom

libraries...

...and publishers are competing with dozens of

purchasing options.


more info, please

Teachers & parents need to find the right book for their students.

In a sea of choices, they need a trusted reading level, Common Core alignment, vocabulary & phonetic analysis, subject tags, & text characteristics.

Successful publishers and distributors will attract customers by providing intelligent data &

actionable insights about their content beyond what is presently provided or available.


US educator market

Snapshot: School SpendingSnapshot: School Spending

Public K12 Teachers 3.4m

Annual Classroom Spend $3.2bn

Annual Classroom Spend Per Teacher $945/teacher

Fountas & Pinnell Annual License $25/teacher

Consumer Revenue

Annual license

Freemium App

eCommerce platform

Affiliate marketing

Customized content bundles

Recommendation engine


US publishing + distribution market

Select RevenuesSelect Revenues Est. SG&A*

US Publishing Market $27bn $10.3bn

K12 Publishing $6.5bn $2.5bn

Children’s Books: $3.3bn $1.3bn

School Sales: $5.4bn $2.1bn

N. Am. eBooks: $14bn $5.3bn

K12 Digital Content: $1.4bn $0.5bn

* Estimated “Sales, General, Administrative” expenses, assuming industry avg of 38%

Enterprise RevenueAnnual license (SAAS)

White labeled platform

Recommendation engine

Co-Branded content bundling

NLP consulting

API’s


introducing BookLeveler™

BookLeveler™ is a content analytics tool, built on the foundation of natural language processing

& complemented input from professional educators

This unprecedented combination creates intelligent, actionable, & scalable insight for any content.


BookLeveler™ - how it works

VocabularyPhonetics

Common Core Alignment Subject Tags

Reading Level

Text FeaturesTeaching Skills

GrammarCustomized Metrics

And more...


Text

DetailedAnalytics for Publishers

& Educators


Text


BookLeveler™ mobile


traction on BookLeveler™ mobile

!"!!!!

!500!!

!1,000!!

!1,500!!

!2,000!!

!2,500!!

!3,000!!

!3,500!!

!4,000!!

!4,500!!

Sep"12! Oct"12! Nov"12! Dec"12! Jan"13! Feb"13! Mar"13! Apr"13! May"13! Jun"13!

Monthly Downloads 9/1/12 - 6/30/13

Downloads!

2!per.!Mov.!Avg.!(Downloads)!


14,000 + users

Avg 3 Level Submissions per User

Top 50 EDU App on iTunes

(6/13)

4,300 downloads in June ’13

Biggest week:2,050(6/17/13)

Week/Week Downloads: 60%

BETA - MVP


in development: search interface

September ’13 BookLeveler™

web app launched


in development: ecommerce

September ’13


the most comprehensive platform

BookLeveler™ Lexile Fountas & Pinnell

Accelerated Reader

NLP

Human Analysis

Computer Analysis

Reading Level

Text Features

Common Core Tags

Text Themes


powerful insights

•Time-saving tool for organizing & growing classroom libraries

•Informed purchasing decisions•Common Core tagging•Trusted, actionable output•Real time, dynamic data

•Personalize content to student needs

educators

publishers + distributors

parents


•Fuel sales•Powerful sales & marketing tool•Real-time customer insight•Recommendation engine•Unprecedented business intelligence

•Improves content development

•Common Core tagging•Improved content bundling•Macro view of entire library•Teacher–publisher feedback loop

educators


parents

powerful insights


•Empowered role in student’s education

•Complement in-school instruction•implement report card + parent-

teacher conference recommendations

•Informed purchasing•Find content to meet student’s

needs•Find content to fit student’s

interests

•Connect with community of educators & parents

educators


parents

powerful insights


team leads + advisors

TOM MURDOCKFounder, Moodlerooms

(acq. by Blackboard)Investor

ERICA GRUENFormer CEO, Food Network

Investor

JULIE LENZER KIRKApplied Creative

Technologies (acquired)Maryland Center for

Entrepreneurship

IAN SINGERVP, Media Source

18 yrs in PublishingContent & K-12 Publishing

FRANK BONSAL, JR.Founder, NEA VC

Investor

LAUREN MOORESVP Analytics

Ph.D., EconomicsEveryScreen (acquired)

WARREN CHANGVP Engineering

Digital Media & Mobile TechEveryScreen (acquired)

KATIE PALENCSARFOUNDER & CEOM.S. CurriculumNYC DOE, NAISJohns Hopkins

RICK SEGALRethink Education

Investor


milestones

CAPITAL$300k into product dev

PRODUCT mvp mobile

app

USER TESTING

over 50,000 data points submitted

TEAM recruited

exceptional talent

CONTENT PARTNERSHIPS 6 and growing

ADOPTION 13,00+

educators

where we’re going

INITIATE content

marketing

BUILD OUT

content library

LAUNCH bookleveler

web app

GROWpublisher

relationships

BUILD next feature

set

SCALEMore Content = More Data

DISTRIBUTIONstrategic

partnerships


future addressable markets

Legal2016

News Media2015

Defense & Intelligence

2016

Advertising2016

Corporate Training

2015

International & ELL2014


use of proceeds

9 Mo. 12 Mo.

Business Development 225 380

BD & Partnerships 150 245

User Acquisition 30 75

Legal, IP, & Misc 45 60

Product Development 225 350

TOTAL $450 $730


current partners & publishers

largest general trade publisher

3 out of the 4 largest

educational publishers

*Due to language in our pilot/demo contracts/agreements and internal strategic initiatives - we do not publicize certain publishers’ participation w/out their consent.

*

*


buzz

“Transformative.”School Library

Journal

“Wish I’d had this in my classroom days.”

Shawn Rubin, Highlander Institute &

#EdtechRI

“Teachers, schools, literacy coaches, you have to download this app. It will make your lives so much

easier. It's about time!”

Educator

“With growing class sizes and the disparity among

reading levels, this app is a revelation!”

Educator

“Exciting work on scalable text analysis that puts

Metametrics to shame.”

Palm Publishing

“This is a great concept and one that has been put to use immediately in my

elementary school library.”

Educator


buzz


social

[email protected]

@BOOKLEVELER • @UNBOUNDCONCEPTS

facebook.com/UnboundConcepts

UNBOUNDCONCEPTS.COM • BOOKLEVELER.COM

angel.co/unboundconcepts


mailto:[email protected]

mailto:[email protected]

Content Analytics for Educators, Publishers, & Parents
