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THE CONVERSATION IS HAPPENING…
… Don’t Get Left Behind!
Presentation by the African Center for Media Excellence to civil society organizations and the media
May 11, 2012
Source: Portland Communications
Social Media in Uganda
Source: Statcounter.com
Facebook Use in Uganda
Source: SocialBakers.com
Age of Uganda Facebook Users
Source: SocialBakers.com
Why Use Social Media (i) It is FREE (and easy)! Learn what your supporters are saying and
sharing about your organization. Drive traffic to your various web properties Drive visitors to online donation pages. Enable supporters to distribute messages
about your organization through their social web presence.
Why Use Social Media (ii) Empower your most passionate and influential
supporters to promote your organization. Enable grassroots movements in real-time and
rapidly respond to unforeseen events. Humanize your organization by not limiting
communications to traditional methods or messages. Acquire new contacts and build your email housefile. Increase trust and loyalty from your supporters by
allowing them to share their voice through feedback.
Examples of non-profit organizations fully utilizing social media platforms:
Refugees UnitedCrowdsourced mapping, SMS-WWW platforms
I Paid A BribeCrowdsourcing, SMS, Twitter, Facebook, efficient website
Bunge 2012SMS, Twitter, crowdsourcing
How to Join the Conversation (i) Evangelize your organization’s mission
with an interactive presentation (Sliderocket, slideshare)
Get organized with a social community relationship tool – manage your social following and monitor conversations (SproutSocial, Nimble)
Leverage the power of video to advance your cause (YouTube)
How to Join the Conversation (ii) Get to know your donors, volunteers,
partners and clients/beneficiaries on a deeper level (online polls)
Tweeple: Take your petition to Twitter (Act.ly)
Turn Facebook into a fundraising hub (Facebook Causes)
How to Join the Conversation (iii) Connect with other non-profits on a
Tweetchat
Create a LinkedIn company page
Keep it transparent – Show and tell
Case Study: Adopt a Gorilla -Website
Case Study: Adopt a Gorilla - Twitter
Case Study: Adopt a Gorilla - Facebook
JOIN THE CONVERSATION …... Or you WILL be left behind!For more information and skills training contact:African Center for Media Excellence