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Best Practice Organizer: Education within Messe Düsseldorf - instruments and procedures. By: Heinz Küsters, Director Market Research, Messe Düsseldorf, Germany
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Messe Düsseldorf
Education and Training
UFI-Focus Meeting,March 3rd, 2010, Taipei
Agenda
Messe Düsseldorf Group
Team-Structure of Messe Düsseldorf
Education and Training: What – and for whom?- Definition- Education- Training- Temporary Staff
Conclusions
Messe Düsseldorf Group – Portrait
Founded: 1947as Nordwestdeutsche Ausstellungsgesellschaft mbH (NOWEA)
Over 50 years' international trade fair experience worldwide
More than 40 trade fairs in the event portfolio at theDüsseldorf venue, including 23 global number one fairs
In addition, around 80 trade fairs are held internationally each year
306,888 sqm total exhibition space at the Düsseldorf venue(263.888 sqm indoor)
International Network
12 subsidiaries and shareholdings
66 agencies outside Germany, covering 109 countries
Workforce of about 1,400 employees worldwide
TechnicalServices
Organi-sation,
Transport,Security
Protocol
Cashier‘sOffice
MarketResearch
Congress
Internet-Services
Events
AccountManager
Exhibitor Services
PressServices
Pro-motionServices
ProjectDirector
as well as ...
Team-Structure of Messe Düsseldorf
Education and Training: What – and for whom?- Definition
Education
„Initial vocational education covers the transmission of (job-specific) skills,expertise and knowledge to an apprentice or student at a training facility.“
Training
„Advanced vocational training is any form of training that expands anddeepens previous vocational training that has been received. It is precededby earlier training stages and job experience.If further training is provided by a company, it is called in-house oron-the-job training.“
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Education and Training: What – and for whom?- Education
Apprentices 6 - 8 2,5 or 3 years- Office Manager (1-3)- Event Management Assistant (2-5)- Computer scientist (1-2)- Carpenter/Painter (1-2)
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Programme for Apprentices
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Education and Training: What – and for whom?- Education
>Name<
= Facility Management
= Administration
= Project Team
Programme for Apprentices
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Education and Training: What – and for whom?- Education
= Technical equipment and installation
= Legal Department
= Purchasing Department
= Technical service for Exhibitors
= Book keeping
= Mailing Department, Magazine
= PR for Messe Düsseldorf (NOT for projects!)
= Staff Department
= Exhibitor Service, Press Department, Visitor Promotion
= Traffic inside and around the Fairground, Parking, Traffic signage
= Communication technology
= Services for Exhibitors and Visitors
Apprentices 6 - 8
Trainees 6 (max.)
2,5 or 3 years- Office Manager (1-3)- Event Management Assistant (2-5)- Computer scientist (1-2)- Carpenter/Painter (1-2)
12 monthsTrainees become „adopted“ by aDivision DirectorMain focus of their programme is„Sales“ and „Trade FairManagement“ on a higher level.(Junior/Senior Project Manager)
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Education and Training: What – and for whom?- Education
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Education and Training: What – and for whom?- Education
(Trainee scedule)
Apprentices 6 - 8
Trainees 4 (max.)
Apprentices/Trainees
2,5 or 3 years- Office Manager (1-3)- Event Management Assistant (2-5)- Computer scientist (1-2)- Carpenter/Painter (1-2)
12 monthsTrainees become „adopted“ by aDivision Director.Main focus of their programme is„Sales“ and „Trade FairManagement“ on a higher level.(Junior/Senior Project Manager)
Once a year (December / January)One - Day - Seminar„Trade Fair Organization“
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Education and Training: What – and for whom?- Education
One-day-seminar „Trade Fair Organization“
09.00 Uhr How to find („ideas“ for) new FairsConcept of a Trade fairHow to attract Exhibitors I- Adresses/ Classification
11.00 Uhr Coffee break
11.15 Uhr How to attract Exhibitors II- Check in- Hall planning
13.00 Uhr Lunch
14.00 Uhr How to attract Visitors I- Visitor promotion
15.15 Uhr Coffee break
15.30 Uhr How to attract Visitors II- Press work- Coordination Press work and PR- Time scedule (watch Costs and Synergy!)Organisation and LogisticsProtocoll„Wellness“ for Trade Fair Business
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Education and Training: What – and for whom?- Education
„On and for the job“
Business English(or other language, if necessary)
Sales Training(and/or other specific needs)
- New employees- Project manager / Assistant- Executive Staff
- Project manager / Assistant- Executive Staff
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Education and Training: What – and for whom?- Training
„On and for the job“
Business English(or other language, if necessary)
Sales Training(and/or other specific needs)
Personality Development
Leadership/Personnel Management
- New employees- Project manager / Assistant- Executive Staff
- Project manager / Assistant- Executive Staff
- Executive Staff
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Education and Training: What – and for whom?- Training
„On and for the job“
Business english(or other language, if necessary)
Sales Training(and/or other specific needs)
Personality Development
Leadership/personnel Management
Invest in future
Work experience(Messe Düsseldorf abroad)
Support of Studies(parallel to the job)
- New employees- Project manager / Assistant- Executive Staff
- Project manager / Assistant- Executive Staff
- Executive Staff
„Young and wild“ members of the Staff
Young members with potential,only if recommended by amember of the Executive Board
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Education and Training: What – and for whom?- Training
Messe Düseldorf
- Cash Desk- Information
Instruction by Project Director andMembers of the Team one or twodays bevor the show starts
- Traffic personnel
Once a year instruction for newpersonnel
Service Partners
- Catering- Cleaning- Surveys (Exhibitors/Visitors)- Stand construction- Security
Companies inform their Staff about the„Messe Düsseldorf Standard“
All staff members have to wear badges:„Service Partner Messe Düsseldorf“
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Education and Training: What – and for whom?- Temporary Staff
Education and training programs are offered on various levels and in differentformats to the staff of Messe Düsseldorf
The content of all programsare adapted to the special needs of the differentdepartments and functions
Our programs are „alive“ – they change according to current needs andtopical issues
Education and training is offered on a regular basis
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Conclusions
Motto of Messe Düsseldorf:
„Customer first!“
Well trained staff (also temporary staff!) is the basisof a good job and top-service.
Good job and top-service are preconditions forsatisfied customers – and satisfied customers come back!
Thank you very much for your kind attention!
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Conclusions
