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f u t u r e l o n d o n a c a d e m y. c o . u k
What is it?When: 27 June–3 July 2016
What: A week in London consisting of lectures, workshops and visits to companies who specialise in typography.
For Who: – graphic, digital, packaging designers– art and creative directors– branding and typography specialists– MA students and graduates of design programmes– everyone who is passionate about british design and typography
Price:
£1,995 – with accommodation
£1,625 – without accommodation
This course is for people who want to learn more about the fascinating world of branding and typography and learn about best practices of using type in various areas of design; for those who want to meet in person legendary creative directors, who are responsible for great masterpieces. This programme will help you become better at what you do and find new ways to develop your career.
Programme includes lectures, workshops, visits to exhibitions, self-study work and professional discussions. You will also have various unique opportunities to get a behind the scenes look at the most influential agencies in London.
What is British typography and Branding
Why is branding UK’s number one export? What makes agencies in London so successful globally? Can a non-british designer become a british typographer? Where can we find examples of British typography and branding and how can we use them? All of these questions and many others will be answered during our programme.
5reasons to join the programme1. You Will Gain contacts oF the most inFluential PeoPle in the industrY. People you will meet during the week are the creative world’s legends who you won’t be able to meet in any other circumstances. These contacts will be useful for those who are thinking about working in London and for those who would like to create partnership projects with international agencies.2. PortFolio and Projects revieW. If you are working on a new project at the moment, you will be able to get ideas on how to improve it as well as discuss its various aspects with world class experts.3. FindinG the best WaY to Work. During the week you will have an opportunity to see how the biggest agencies organise their working process and space as well as how they build teams and man-age projects.4. neW ideas and insiGhts. The wisdom and inspiration nour-ished from the week is a great natural source of inventions, insights and solutions for any project.5. valuable knoWledGe Given directlY From london’s industrY exPerts. Knowledge gained during the courses will give participants a massive boost for their personal and professional growth.
agencies & designers taking part
Jonathan Barnbrookbarnbrook.net
david Pearsontypeasimage.com
luke Powell / Jody Hudson-Powellpentagram.com
Ged Palmergedpalmer.com
moving Brandswww.movingbrands.com
europawww.europaeuropa.co.uk
dalton maagwww.daltonmaag.com
mark Bainwww.markbaincreative.com
you will learn:— Latest trends in typography and branding— How famous designers use typefaces and what tricks they use— How the biggest design studios and creative agencies work— What do you need to know about typefaces when working
with branding, packaging and digital design— Can you create British design if you were not born in the UK— What is branding now and what it will look like tomorrow
Programmetracks
environmental and sPace desiGntYPe creationmaGazine and book desiGndiGital desiGnbrandinG and PackaGinG
Every day you will discover typography and brandingthrough different lenses:
every day consists of:
boostinG breakFast
During the boosting break-fasts you will interact with other participants, share your ideas, experiences and expectation for the day and meet local pro-fessionals to get to know more about the backstage of the creative industry.
morninG session
It is the first session of the day, it will take the form of a lecture or a hands-on workshop.
Practical exercise
A short task to follow up the morning session and make everyone unlock their brain’s full potential
aFternoon session
The second session of the day, where you will have a chance to visit another top London agency and listen to their team revealing se-crets they use in everyday work.
debrieF and the citY
Discuss the content of the day with other partic-ipants to better organize it in your mind. It will take place straight after the afternoon session in loca-tions that we can then visit as cultural and social ac-tivities such as museums, galleries, event spaces or bars.
Educational programme lasts 5 days, Monday to Friday.Saturday, Sunday – free time, with an optional cultural programme.
1 2 3 4 5
culturalprogramme
The walks cover sights of interest to the typographic historian as well as examples of beautiful letters found on the streets of the City of London which range from Roman inscriptions through to contemporary marks left by both the expert and amateur lettering artists.
thank you!If you have any questions or need more information, please email
iGor [email protected]
ekaterina [email protected]
