TxDOT Motorcycle Safety Program

Motorcycle Safety Program TxDOT | Traffic Operations Division

Motorcycle Safety Program Traffic Operations Division

Traffic Safety Section

TxDOT | Traffic Operations Division 2 Motorcycle Safety Program

IntroductionTraffic Safety Representatives

• National Highway Traffic Safety Administration (NHTSA)

– Frank Marrero, Regional Program Manager

• Texas Department of Transportation (TxDOT)

– Carol Rawson, Traffic Operations Division Director

– Terry Pence, Traffic Safety Section Director

– Gonzalo Ponce, Traffic Safety Section Planner

• TxDOT Traffic Safety Section Field Staff

– 19 Traffic Safety Specialists Oversee Local Projects.


Program DetailTraffic Safety Partners

• Dealerships and Training Providers.

• Government Agencies (All Levels).

• Law Enforcement (All Levels).

•Media (Radio/TV, Outdoor, and Internet).

•Medical Community.

•Motorists.

• Riders (Individuals and Groups).


Problem and Scope2009 Fatalities

2008

2009

Fatalities Helmeted Un-helmeted

294260230

168

531

432

0

100

200

300

400

500

600

Fatalities Helmeted Un-helmeted


Problem and ScopeFatalities Trend

237 244267

346

292

378 361407

531

432

0

100

200

300

400

500

600

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009


Problem and ScopeInjuries Trend

4,3174,884

4,288

7,082 7,237

8,6059,023 9,325

10,021 9,779

0

2,000

4,000

6,000

8,000

10,000

12,000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009


DefineGoals

• To reduce the number of motorcycle-related:

• CRASHES.

• INJURIES.

• FATALITIES.


DefineObjectives

• Reduce the number of motorcyclist fatalities from 516 (2008 FARS) to 460 (FARS).

• Reduce the number of un-helmeted motorcyclist fatalities from 316 (2008 FARS) to 290 (FARS).


DefineStrategies

• Improve public information and education on motorcycle safety, including the value of wearing a helmet and motorcycle licensing issues.

• Improve public information and education on the value of not operating a motorcycle while under the influence of alcohol and/or other drugs.

• Improve public information and education on the value of wearing a helmet.

• Increase enforcement of existing motorcycle helmet law for riders and passengers under 21.

• Increase rider education and training.


Program StrategyPublic Information and Education

• Drink. Ride. Lose.

– Rider Awareness. Impaired Riding.

• Look. Learn. Live.

– Motorists Awareness, Rider Education, Rider Awareness.

• Look Twice for Motorcyclists

– Motorists Awareness.

• Share the Road

– Motorists Awareness.


Program Strategy Rider Education & Training

32,719

41,49139,039 38,067

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

2007 2008 2009 2010


Program StrategyRider Education & Training

3,0672,935

2,620

1,606

1,9732,246

3,590

3,997

4,504

4,096

3,464

3,969

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

5,000

SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG


Program SummaryFY 2011

•Motorcycle Safety Projects

– Motorcycle Safety Awareness PI&E Campaign

• Multi-media campaign.

• Share the Road. Look Twice for Motorcycles.

– Statewide Coordination of Motorcycle Safety Initiatives

• Texas Motorcycle Safety Coalition and Board.

• Motorcycle Safety Forum. February 7, 2011.

• Maintain the Look, Learn, Live website.

– Texas Law Enforcement Motorcycle Safety: Awareness and Enforcement Training Course Implementation

• Classroom-based curriculum package and pilot course.


Project DetailFY 2011

•Motorcycle Safety Awareness PI&E Campaign

– Dates

• Press Event: 10am, April 12, 2011 @ Long Center in Austin, TX.

• Statewide Campaign: April 18 – 29, 2011.

– Creative Production

• Radio & Television Public Service Announcements.

• Public Relations & PI&E materials.

– Paid Media

• Radio & Television.

• Billboards & Bulletins.


End PresentationQuestions & Answers

• Questions or Comments?

Contact Information

Gonzalo Ponce, Section Planner

TxDOT Traffic Safety Section

eMail: [email protected]

Phone: 512.416.3258