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A session covering the main social media platforms, and thinking about using them strategically in order to achieve a manageable balance.
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Social MediaDr Bex Lewis, Digital Fingerprint
Are you ready….?
HTTP://WWW.SLIDESHARE.NET/DRBEXL/TWR-EVENT-PRAGUE
TWR
• http://www.twr.org.uk• http://www.twr.org.uk/ondemand/• https://twitter.com/TWRuk • https://www.facebook.com/
TransWorldRadioUK • http://www.youtube.com/twrglobal • http://www.flickr.com/photos/twrglobal
Social Media Goals?
ACTIVITY: What kind of stories work in a digital age?
SOCIAL MEDIA & MARKETING
http://asbojesus.wordpress.com/2010/08/18/908/
http://www.methodist.org.uk/ministers-and-office-holders/technology-and-church/social-media-guidelines
• The Methodist Church social media policy: • Be credible. Be accurate, fair, thorough and transparent.• Be consistent. Encourage constructive criticism and deliberation.• Be cordial, honest and professional at all times. Be responsive.
When you gain insight, share it where appropriate.• Be integrated. Wherever possible, align online participation with
other communications.• Be a good representative of the Methodist Church. Remember that
you are an ambassador for Christ, the Church and your part of it. Disclose your position asa member or officer of the Church, making it clear when speaking personally. Let Galatians 5:22–26 guide your behaviour (fruits of the spirit).
• Be respectful: respect confidentiality. Respect the views of others even where you disagree.
SOCIAL MEDIA & PASTORAL CARE
http://sallysjourney.typepad.com/sallys_journey/2007/11/pastoral-care-o.html
WHO/WHAT?
http://bigbible.org.uk/2012/10/evangelism-through-story/
http://heidicohen.com/marketing-persona/
http://www.bbc.co.uk/news/technology-18547819
http://www.google.com/alerts
Strategise!
•Which media?•Who?•How often?•What?
www.theconversationprism.com
http://www.slideshare.net/drbexl/fastech-technology-pedagogy
BLOGGING
http://www.slideshare.net/drbexl/blogging-with-word-press-13936201
http://manipulating-media.co.uk/2010/08/20/what-does-a-good-blog-post-look-like/
http://www.slideshare.net/rohitbhargava/the-25-basic-styles-of-blogging-and-when-to-use-each-one
http://vernacularcurate.blogspot.co.uk
http://www.apologeticsuk.blogspot.co.uk
Don’t look to “publish” but engage in a CONVERSATION
http://sharethis.com/ http://www.addthis.com
https://www.google.com/analytics/
Images/Accessibility
•http://bigbible.org.uk/about-2-2/policies/image-policy/
• All images in this presentation are screenshots, from Royalty free sites, or have been paid for.
•http://www.etre.com/tools/accessibilitycheck/
http://www.slideshare.net/drbexl/twitter-13863450
https://support.twitter.com/articles/14589-how-to-add-your-phone-via-sms
#FDE2012
http://www.slideshare.net/drbexl/daily-twitter-workout
http://www.slideshare.net/drbexl/facebook-13863451
http://www.youtube.com/watch?v=XKTfCjMsUNc
https://www.facebook.com/bigbible
https://www.facebook.com/TheBibleUBS/info
http://www.jonathanjaeger.com/stop-the-social-media-begging
https://www.facebook.com/FrontierYouthTrust
http://www.youtube.com/watch?v=iWn7Vo4VrIU
https://www.facebook.com/groups/231814273548632/?fref=ts
https://plus.google.com/u/0/104673457166214487444/about
YOUTUBE
http://www.slideshare.net/drbexl/youtube-13863454
http://www.youtube.com/watch?v=gYXGVzPydF8
http://www.youtube.com/watch?v=tTYr3JuueF4
http://www.youtube.com/watch?v=4-94JhLEiN0
http://www.youtube.com/watch?v=Kav0FEhtLug
http://www.youtube.com/watch?v=2lXh2n0aPyw
http://www.youtube.com/watch?v=jzIBZQkj6SY
http://www.youtube.com/watch?v=9FtZkVRkusQ
AUDIO
http://audioboo.fm/boos/726155-chatting-to-jerrygibson-feb12
http://www.slideshare.net/drbexl/pinterest-13958905
http://pinterest.com/drbexl/
MANAGEABILITY & SUSTAINABILITY
Investing time?
ROI
http://www.youtube.com/embed/qNL8vAnZ-BY
SOME FUNDRAISING SPECIFIC SITES
http://uk.virginmoneygiving.com/giving/
http://www.charitygiving.co.uk/fundraising/
CROWDFUNDINGSome country-specific
AUGMENTED REALITY?
http://en.wikipedia.org/wiki/Augmented_reality
@drbexl @digitalfprint @bigbible