Twitter Presentation

Twitter: @brilliantvideohttp://www.slideshare.net/brilliantvideo

Tuesday, September 29, 2009

http://www.slideshare.net/brilliantvideo



What is Twitter ?

Agenda





What is Twitter ?

Agenda

Getting started





What is Twitter ?

Agenda

Getting started

What’s in it for you?





What is Twitter ?

Agenda

Getting started


A few tools I have found that make Twitter easier





What is Twitter ?





What is Twitter ?

Twitter asks the question - what are you doing?





What is Twitter ?

Twitter is also a messaging service much like things you already use on a daily basis. It is like email, texting, blogging all wrapped up into one. The major difference is everything is done 140 characters at a time.

Twitter is also public, and like blog posts you don’t need to give other people permission to read what you have written or “tweeted”.





What is Twitter ?

People conversely can choose who they receive messages or “tweets” from and this is called following. Being interesting is important or nobody will follow your updates.

Twitter is not just about being followed, however, it’s more about listening, engaging, conversing and the sharing of information.





Getting started





Getting started

Create your profile




Getting started

Create your profile


Getting startedCreate your profile



Getting started

Create your profile

After name and location comes the tricky part - the bio box part. Here you have 160 characters to tell your life story and create interest.





Getting started

Create your profile

After name and location comes the tricky part - the bio box part. Here you have 160 characters to tell your story and create interest.

Add a picture or artwork





Getting started

Create your profile

Add a picture or artwork

People are unlikely to follow you on Twitter if you have no picture or logo posted. People will think you are spam using the default Twitter logo.




My finished profile




Twitter will take a little time to get used to, but once you get used to it, it will become second nature like text and instant messaging. It also does not require a staff to oversee.

You get back from Twitter what you put into it, like everything else. You reap what you sow. So if you spend a half hour a day reading, posting and re-tweeting messages to followers, you will gradually increase your followers, find new followers that find you interesting and your audience will grow.






Re-tweeting ? did I lose you?

Re-tweeting is the unselfish act of repeating someone else’s tweet to your followers. In essence you are saying I liked what this person tweeted (blog, saying, quote etc.) and you give it value.You personalize it and say, that is the good stuff right there.

Being re-tweeted is great also. When another person finds value in something you tweeted it exposes your thoughts to his or her group of followers, again with the notion that you share the good stuff.




Search for your company name periodically to see what other people are saying about your company or brand. What are they saying? Can you learn from what they are saying?

Talking about your company on Twitter is fine

“Don’t be that guy!” - Chris Brogan (70%- 30% mix is good )






Tweet about other things that people might be interested in. Link to a blog article you read. Tell them why you found it interesting. Give people information that will make their lives easier. Tweet a link to a recipe, a restaurant or a movie review you wrote. Tweet about things happening in your industry that may help others.

Check Twitter trends, find out what other people are talking about and add value to the conversation.






If you have Google analytics installed on your website and you have a link to your website on your Twitter page you will see traffic generated to your website. People like to buy from people they like and people they feel they know. Twitter allows you to connectwith potential customers and clients in a whole different way.

Twitter creates “ambient intimacy” - Lisa Reichelt @leisa or a lightweight but meaningful connection. (Facebook)






Twitter can be a real asset as part of your companies overall in-bound marketing strategy. If used in conjunction with blogs, Facebook, Linkedin, Flickr, YouTube, Vimeo and other social media friendly sites you have the ability to increase your companies visibility and reach potential clients as never before.





A few tools I have found to make Twitter easier

Twhirl http://www.twhirl.org/

Seesmic Desktop http://seesmic.com/

Social Oomph http://www.socialoomph.com/

Mr. Tweet http://mrtweet.com/

Tweetdeck for iPhone




http://www.twhirl.org

http://www.twhirl.org

http://seesmic.com

http://seesmic.com

http://www.socialoomph.com

http://www.socialoomph.com


Acknowledgements

Things I read to prepare for this presentation include

The Twitter Book by Tim O’Reilly and Sarah Milstein

The Twitter Handbook by Deborah Micek and Warren Whitlock

The Twitter Manual by David Risely





Questions?




Education

Twitter Presentation