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Short presentation for interdisciplinary meeting on knowledge exchange and impact of t research at The University of Manchester. With insights into crowdsourcing strategies to achieve a big dataset, wide reach and key learning objective.
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…the sunflower is mine… Van Gogh 1880
…the sunflower is mine… Van Gogh 1880
Erinma OchuErinma Ochu
#citizenscience#citizenscience
1. Crowdsource number patterns in nature dataset 2. Engage 3000 people from Greater Manchester 3. Learn about Turing & how number patterns work in sunflowers 4. Provide a media story
Cross Platform Behaviour
http://bit.ly/1aZHPgA
Media Reach: 62.8MillionUser generated content views: (images & video): 124,248Event attendees: 3046 (80% from Greater Manchester)Email registrations: 28% from Greater ManchesterSunflowers pledged: 12,000 (35% from Greater Manchester)Other Blogs: 40Countries: data from 7 countries; pledges from 22
Digital & Partnership Strategy
Digital & Partnership Strategy
Outreach StrategyOutreach Strategy
How can the crowd help?
http://www.Sallyfort.com http://bit.ly/ZL3sSd
Open Voice Community ChoirOpen Voice Community Choir
Lessons LearnedBuild Community Opportunity
Cross-disciplinary researchExtend reach & demographicsBuilds audience & contentPromotes learning
Key partnershipsSupport contributorsProvide learning resourcesRecognise contributions
