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TU Delft - Science Education & Communication
Workshop Online Media Literacy - using social data for research purposes
The difference between social media and online media.The role online media plays in society, crisis and journalism
Online Media LiteracyPart 1: Introduction
Introduction to social and online media
The impact of online media on today’s society
Impact online media on society
Now
Everyone is an online Personal Brand
This could be you
Rolf Hut
I am a scientist at Delft University of Technology. I solve my problems using a MacGyver attitude. I build measurement devices using scavanged parts from consumer-electronics. I connect existing online data sources to answer relevant scientific questions. I encourage my students to learn by discovering, building and doing.
Canan Ziylan
I am a PhD candidate who loves doing nutritional health research with older adults.
I write about:
Education
Events
News
PhD life
Publication
Research
The role of online media in crisis situations
Journalism
Has transformed into Citizen Journalism
Conclusion:Everything and everyone can be found online - in socials
The Golden Triangle of Online Communication
How to work with everything and everyone being online
Definition of online media
Definition of online media
Definition of online media
Definition of online media
Online Media LiteracyPart 2: Listen - Search
Being able to find what you’re looking for
The art of listening
The search for what you are searching for
Iteration required
Do:
-Pick any (your) topic-Find 15 relevant words that relate to that topic
We’re not using Google to it’s full potential
Do
See if you can improve your 15 keywords
Professional online media monitoring tools
OBI4wan Search
How to turn your keywords into an OBI4wan search query
https://horizon.obi4wan.com
Do
Create a search query in OBI4wan
Online Media LiteracyPart 3: Listen - reporting
How to use graphs, intervals, filters, top mentions/authors, geo-info and sentiment
Reports in OBI4wanthe elements
Do
Create your own report (empy), add elements, play with filters, data, reach, export (pdf)remember to include your name in the name of the report
Drill down to find out more and the use the filters
Do
add some filters and perform a few drilldowns
