Trap-Ease America

The information that Marta and Trap –Ease need to evaluate their opportunity.

• Knowing the target segment and their demand• Finding out the past and present sale of their

current product • Finding out the business that make up the company.• Detect the problems in their current product• Discovering ways to reach the products to consumer• Tracking out the competitors product

The mission statement of Martha and Tap-ease

• We are providing you a innovative product which is efficient , easy to use, free from mess, safe in very human way.

2. Has Martha identified the best target market for Trap Ease? What other market segments might the firm target?

Other market segment’s might the firm target are given

below:

For instance, warehouses and office spaces can become

infested with mice.

Trap-Ease represents a safe way for these office spaces to

deal with their infestation.

The firm may also target single women.

3.How has the company positioned the Trap-Ease for the chosen target market?

• The company has positioned the Trap-Ease for the chosen target market as a new and innovative product.• Trap-Ease mousetrap is also a famous product as the

trap been the subject of numerous talk shows and articles in various popular press and trade publications.• Trap-Ease is positioned for use by the individual

homeowner who has these concerns.

Could it position the product in other ways?

• The Trap-Ease could also be advertised on telemarketing channels and on social media outlets that are popular among women.• By making “The most affordable, innovative

mouse trap” it can gain more demand.•At last by making a good service customer

team they can also take the position of the market.

Product: Trap-Ease innovative mousetrapPrice: Retail = $2.99 Place: Large Retailers, Safeway, Kmart, Hechingers & CB DrugsPromotion: Trade shows, Home-and-Shelter style magazines, Publicity.

Problems with this marketing mix:• Very high price compared to its competitors.• “Price is not worthy” According to It’s customer’s.• The retailers are not interested at all to sell the product in

their store room.• Failed to select correct targeted market.• Failed to communicate with customers.• Transportation activity in a timely manner is being a big

issue too.• Failed to cover enough market coverage.

Trap-Ease America’s competition

Traditional methods(Poison and spring loaded traps)

Any company that creates mouse traps

Cat

Q:6:How would you change TRAP-EASE's marketing strategy?

1.Coming out a new product

2.benefits of the product

3.attracting new customers

4. attract traditional products.

5.Hire sales person

6. informing customers to new products

What kind of control procedure would you establish for this strategy?

1.Operating controls

2. strategic controls

3.Gathering information to achieve company's goals &

strategy

4.Deliver product in time

4.Give certain discount.

Thank You