What is seventeen?

SEVENTEEN MAGAZINE

Present editor: Ann Shoket

Categories: Teen

Frequency: Monthly

Publisher: Hearst Corporation

Total circulation: 2,016,049

First issue: September 1944

Country: United States

Language: English

Website: www.seventeen.com

For whom is it directed?

Young girls

14 - 21

Women’s

What was your first publication…?

September of 1944, by HELEN VALENTINE

… and why it was founded?

ORGANIZATHION OF MAGAZINE:

Fashion

Beauty

Health

Love

Life

and sometimes : “Letter from the Editor”

“Horoscope”

“Traumara”

“What you think”

“Freebies” section

Why this success?

Seventeen use:

Content analysis

Letters

Oral histories

Promotional materials ,

to help create the modern concept of “teenager”.

Seventeen create a parameters of the feminine beauty ideal too, like:

hairmakupclothesbody

From 1994 to 2012

The clothes

Before:

- lighter colors;

- small neckline;

- a lot of hats;

- less jewelry

Now:

- a lot of colors;

- Normal or big neckline;

- less hats;

- more jewelry

Covers

Before Now

The End !