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PRESENTED BY:
Tools and Resources for Career Readiness and Career
Satisfaction in California
Ted O’Brien Vice President of Sales
Educating for Careers Conference March 3, 2015
Over the last 75+ years, millions worldwide have relied on us for reliable solutions.
About Us
165 million people have used Kuder;
three million new users annually.
More than 28,000 sites globally.
Created 120 custom systems
• Our Vision:
– To help people discover and achieve what they want to be.
• Our Mission:
– To be the global authority in career guidance and education by providing evidence-based and proven tools to navigate life’s journey. Our resources help to raise aspirations that last a lifetime.
Our Vision & Mission
About You
What does career guidance mean to you?
We could define career guidance as …
The delivery of a planned sequence of services designed to assist individuals
throughout the lifespan to make informed choices related to education and work.
- JoAnn Harris-Bowlsbey, Ed.D.
• One-on-one – Limited time.
– Limited resources.
– Personal attention to student.
• Online – Each student can get individual experience!
– Is the student getting what they need out of it?
• Combination – Ideal situation.
– Student gains information.
– Counselor/teacher knows this information is being processed correctly.
How do we deliver career guidance?
Online guidance benefits
Academic Performance
11% increase in school performance.
Transition Rates
90% of Kuder users transition into postsecondary education.
Retention Rates
18% increase in retention.
Completion Rates
60% of Kuder users never changed their major.
BUT …
The benefits of using a comprehensive online career exploration and planning system can be increased when used in alignment with the career decision- making process.
Tools & Resources
Aligned to Life Stages
Repeatable Process
Applicable to All Ages
Research-Based Decision Making
Based on Self-Evaluation
Why does it work?
BEST PRACTICE:
The Career Decision-Making Process
1. Become aware that choices about education and work need to be made.
The Decision-Making Process
2. Learn about what you like to do and what you can develop the skills to do.
The Decision-Making Process
Kuder Assessments
Adhere to the latest (2014) technical standards for reliability, validity, and fairness by the Joint Committee.
Meet the Guidelines for Translating and Adapting Tests established by the
International Test Commission.
3. Learn about the kinds of jobs available and choose five that you might like.
The Decision-Making Process
4. Learn as much as you can about these jobs by reading or talking to people who do them.
The Decision-Making Process
5. Based on what you learned, narrow the list down to two or three jobs.
The Decision-Making Process
The Decision-Making Process
6. Find out where you can get the education or training you need, and enroll.
7. Find a job in the kind of work that you want to do.
The Decision-Making Process
BEST PRACTICE:
Lifelong Career Guidance
When does career guidance begin?
• Kindergarten – Fifth Grade
– Not traditional career guidance!
• Career awareness
– What does this look like?
Play: Games
Watch: Videos
Do: Activities
Explore: Field trips.
Lifelong Career Guidance
• Middle School
– Assessments begin.
– Explore occupations.
– Plan education path (high school … and beyond).
Lifelong Career Guidance
• High School – Re-assess.
– Explore occupations.
– Plan education path (high school completion + postsecondary options.
– Plan for work (resumes, interviewing skills).
– Find a job, if postsecondary education or training is not an option.
Lifelong Career Guidance
• Postsecondary – Assessments (if not previously
completed).
– Find a major (if not previously established).
– Continue to plan for education.
– Plan for work (resumes, interviewing skills).
– Find a job!
Lifelong Career Guidance
• Adult – Reaffirm career choice – or
choose a new one.
– Find hobbies, additional interests.
• Retirement
– Explore new interests.
– Volunteer.
Lifelong Career Guidance
Suite of Solutions
Does the degree of match (congruence) between interests and major affect students’ academic outcomes?
Impact on Students’ GPAs
Kuder’s research faculty investigated!
Impact on Students’ GPAs
Students whose majors matched any one of their top three ranked Kuder interest clusters had higher GPAs in their first three semesters.
Professional Development
“The Career Advisor Training program provides a firm foundation and easy-to-understand model for our advisors and a means of consistent and effective career advising to our students.”
James May Former Associate Director
Career Development Center Tennessee State University
Nashville, TN
• An essential component to effective career development is the delivery of continuous professional development for teachers, guidance counselors, career coaches, etc.
– Kuder® Career Advisor Training®
– Kuder® Career Development Facilitator Training™
Professional Development
• Career Advisor Training® (CAT) allows you to improve your skills and maximize your impact. – Skills and knowledge needed to deliver career
exploration, career decision making, job seeking, and job placement services.
– Meets NCDA core competencies.
– Various course options and formats:
Essentials™ – 10 hours Advanced™ – 30 hours (offers international
certification)
Career Advisor Training®
• Kuder® Career Development Facilitator Training (CDF) strengthens your dedication to helping others achieve their aspirations. – Intended for those working in a high-level career
development position.
– 120-hour e-learning course centered on the 12 career development competencies.
– Hybrid format delivered online and face-to-face.
– Conducted by a qualified NCDA-approved instructor.
– Participants eligible for certification as a Global CDF.
Kuder® CDF Training
Questions?
Questions? Thank you
Ted O’Brien Vice President of Sales
800.314.8972 (office) • 515.240.0505 (mobile)
www.kuder.com
