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My Ignite style deck prepared for Professional Communication and Presentation coursework at Full Sail University.
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http://www.flickr.com/photos/stewc/5509985363/sizes/l/in/photostream/
Metallica’s Death Magnetic album sounds better on
Guitar Hero than on CD...wait...What?!
Better http://www.flickr.com/photos/declanjewell/2447653142/sizes/l/in/photostream/
Good
Sunday, October 13, 13
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photostream/
Heavy Compression can make you sick!
“[Modern Albums]can induce a sensation of nausea and fatigue in listeners... It becomes psychologically tiring and almost impossible to listen to...
- PETER MEW, Sr. mastering engineer at Abbey Roads StudiosSunday, October 13, 13
Our music will continually degrade in fidelity, for the sake of making it louder, should we
not do our respective parts to keep recordings crystal clear.
http://www.flickr.com/photos/craigoneal/4893735743/sizes/l/in/photostream/http://www.flickr.com/photos/bullionvault/3591746567/sizes/l/in/photostream/
Sunday, October 13, 13
http://www.flickr.com/photos/superubo/5362778675/sizes/z/in/photostream/
WE CAN TURN IT UP
HERE
http://www.flickr.com/photos/rockmixer/2820838763/sizes/z/in/photostream/
SO DON’T DO IT HERE!
Sunday, October 13, 13
Ihttp://www.flickr.com/photos/gi/2427450240/sizes/l/in/photostream/
♫Please stop destroying it :)
Sunday, October 13, 13
T H E F U T U R E I SThere is no need to compete for loudness.
C L E A R
So let’s start competing for FIDELITY.Sunday, October 13, 13
FACT: Commercial music has doubled in volume over the past few decades
FACT: There are no set volume standards for popular
commercial recordings
FACT: Most listeners don’t really notice or care how their music is mastered
http://www.flickr.com/photos/barkbud/4257136773/sizes/z/in/
photostream/
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photostream/
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AUDIO ENGINEERS:Take it down a bit
We don’t need to make super hot mixes
Sunday, October 13, 13
KEEP THE PEAKS!Heavy compression destroys your mix
BORING
AWESOME!http://www.flickr.com/photos/thenovys/3919714207/sizes/l/in/photostream/ http://www.flickr.com/photos/pinksherbet/346854019/sizes/l/in/photostream/
Sunday, October 13, 13
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Engineers should not feel FRUSTRATED if their mix is q u i e t e r , b u t c l e a r e r than other commercial recordingscommercial recordings
http://www.flickr.com/photos/zachklein/54389823/sizes/z/in/photostream/
Sunday, October 13, 13
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RADIO AND MEDIA HOSTS:Create an industry standard
Form a collective that is aimed at setting standard peak and RMS levels for commercial recordings
Sunday, October 13, 13
http://www.flickr.com/photos/sarahreido/3245498261/sizes/l/in/photostream/
ATSC
AdvancedTelevisionSystemsCommittee
The ATSC has formally recommended audio recording and peak level standards for audio in television and film.
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http://www.flickr.com/photos/sarahreido/3245498261/sizes/l/in/photostream/
TV people did it, so can you!
Sunday, October 13, 13
http://www.flickr.com/photos/34339147@N03/3197322966/sizes/l/in/photostream/
Too often, I find myself opting for the equalizer over the volume knob when
listening to modern commercial musichttp://www.flickr.com/photos/75264768@N00/3477036767/
Sunday, October 13, 13
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LISTENERS:Listen with critical ears
Demand C L E A R , DYNAM I C music
Sunday, October 13, 13
Myth: Louder music sells better
http://www.flickr.com/photos/walkadog/3353936487/sizes/o/in/photostream/
Sunday, October 13, 13
Studies show that listeners do not really care how loud the volume is on their recordings
Myth: Louder music sells better
http://www.flickr.com/photos/walkadog/3353936487/sizes/o/in/photostream/
BUSTED
Sunday, October 13, 13
SO WHAT DO YOU WANT ME TO DO ABOUT IT?
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Engineers:
Media Hosts and Industry People:
Listeners:
Compete for fidelity and not volume levels!
Combine forces and form a standard!
“
Demand hi-fi recordings!Sunday, October 13, 13
THE FUTURE IS
There is no need to compete for loudness.
B R I G H T
So let’s start competing for F IDELITY.
1. Stop making music loud at the cost of fidelity
If we:
2. Set a standard for volume levels in radio and media hosts
3. Demand higher quality recordings from record companies
Sunday, October 13, 13
Our music will continually degrade in fidelity, for the sake of making it louder, should we
not do our respective parts to keep recordings crystal clear.
http://www.flickr.com/photos/craigoneal/4893735743/sizes/l/in/photostream/http://www.flickr.com/photos/bullionvault/3591746567/sizes/l/in/photostream/
Sunday, October 13, 13
http://www.flickr.com/photos/craigoneal/4893735743/sizes/l/in/photostream/ http://www.flickr.com/photos/bullionvault/3591746567/sizes/l/in/photostream/
BUT IT DOESN’T HAVE TO!!
Let’s start working towards the kinds of nuggets we want to keep around again! :)
Sunday, October 13, 13