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Key Trends & Business Planning for 2016
Tom Ferry
CoachTomFerry TomFerry Real Estate CoachTomFerry TrainingTF
● CEO of Tom Ferry - Your Coach● #1 Real Estate Educator Swanepoel Power 200 ● Best-selling Author of Life! By Design● Helped over 500,000 real estate professionals grow a
prosperous business they love● Highly sought after and renowned speaker ● Featured in New York Times, Wall Street Journal, USA Today,
The Huffington Post, Mashable.com, Inman News, Agent Genius, Realtor Magazine and many more
Tom Ferry
Goals For 2016?
My WHY Is Just As Important As HOW & WHAT When Building
A Business
Who Are You Doing
It For?
10 + Benefits10 - Consequences
Struggling Good GREAT
LEAD GENERATION SYSTEMS
= 1 to 3= 4 to 6= 10+
Want Listings?1. Database Management for Referrals (be the hub)2. Geographic Farm (be the expert)3. Open Houses (sellers attraction)4. Online Leads – (34% need to sell)5. Old Expireds/FSBOS (be the solution)6. Facebook ads (too a HV page)
MULTI CHANNEL TOUCH
• CALLS •TEXT• EMAIL• SOCIAL MEDIA• VIDEO (BombBomb)
• DIRECT MAIL• OPEN HOUSES• SEO/PPC• EVENTS•TRADITIONAL MEDIA
Watch Episode #35 of the
#TomFerryShow
3 Actions1. Schedule a Day to Complete Your Plan!
2. Start Acting on Your Daily Number Now!
▪ Align your behaviors now to achieve your 2016 goals
3. Don’t Get Stuck in the “How” Instead… Schedule A Call With My Team!
Question & Answer
Type in the “Question”
section of the GoToWebina
rcontrol panel
on the right.
Capture Active Buyers and Sellers
Homes.com Local Ads
• Showcase your entire listing inventory • One click away from Google
• Gigantic banner ad at the top of Homes.com search results • Unmatched by other major portals
with
with
Joe SessoHomes.com
Introducing Local Ads!!
Check availability now!!
Agents 888-510-8795 Brokers 866-697-3308
Check availability now!!
Listing Display● The ad displays ALL active listings from the Agent/Broker● Listings are displayed based on user search location, then by price.
○ If Miami is searched, listings in Miami would display first, sorted by price high to low, followed by listings in other cities shown in a similar fashion.
● User can scroll through listings or click through to the respective listing detail page.
Check availability now!!
For Agents…
Check availability now!!
Displays total number of listingsButton Options:View My Profile, View My
Website, Customizable textCustomization Options:
Tagline or Social Media links
Check availability now!!
For Agents…
Check availability now!!
For Brokers…
Check availability now!!
Button Options:View Listings, View Website,
Customizable textDisplays total number of listings Customization Options:
Tagline or Social Media links
For Brokers…
Mobile Display
Check availability now!!
“STICKY” banner
stays on top while scrolling
through listings
App Display
Your logo sponsors
the map search view
Features & Benefits• Dominate your market(s) by buying some or all of
your city’s available views• Target by CITY to reach more consumers• Block out your competitors• All of YOUR listings will be displayed• Guaranteed 1st page placement• YOUR listings will be seen FIRST, before your
competitors• Drive more traffic to YOUR website• Win NEW listings by showcasing your marketing
portfolio on a major real estate portal
Check availability now!!
Capture Active Buyers and Sellers with Homes.com Local Ads
• Showcase your entire listing inventory • One click away from Google
• Gigantic banner ad at the top of Homes.com search results • Unmatched by other major portals [email protected]
m
Check availability now:
Agents 888-510-8795 Brokers 866-697-3308
What is Local Connect?
68% of the Listings on Homes.com are available for advertising
90% of Homes.com page views are consumers actively searching for their next home
The opportunity for agents and brokers to advertise on FREE or NON-CLIENT listings on Homes.com
Introducing Local Connect!!
Local Connect Basics
Check availability now!!
Agents 888-510-8795 Brokers 866-697-3308
ZIP CODE pricing increases as availability decreases
Max Buy-out is ⅓ of available ZIP CODE
Add Preferred status for $99.95/month
10% Discount on 6 months pre-pay and 20% Discount on 12 months pre-pay
Any questions?
Webinar Special
connect.homes.com/HomesProPodcasts
Listen to us on the go! go!
