NOW, DISCOVER

YOUR STRENGTHS

60-SECOND BOOK BRIEFS

BY MARCUS BUCKINGHAM

Marcus Buckingham tells us that we must focus on our strengths rather than our weaknesses if we are going to succeed. Here’s what you need to know.

Lesson 1: Understand what a strength actually is.

It is the consistent, near

perfect performance in an activity. It’s the combination of talent,

knowledge and skill. 

Lesson 2: There are 2 types of knowledge.

Zero is the lonliest numberfactual knowledge +

experiential knowledge

Zero is the lonliest number+ Zero is the lonliest number

Our strengths will always include a

combination of both.

Lesson 3: We need to find our talents.

We’re all different

Most people get the highest level of satisfaction out of their talents.

Find work that has an inherent satisfaction in it, and you’ve just spotted a talent.

Lesson 4: You need to deal with your weaknesses without making them your main focus.

The easiest way to do this is to build a support system of other people who enjoy doing the things you’re not good at. 

STRATEGY

DESIGN

COFFEE

PLANNING

SERVICE

TECHNOLOGY

FINANCE

ORGANIZING

SALES

MAILERS

Lesson 5: To build a strength based organization, you need to develop a selection system around identifying talent

Find your best performers, find out what makes them tick, and look for that in your hiring process.

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