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Power of Policy to Reduce Toll of Tobacco
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Jefferson County Tobacco Control Accomplishments
The Power of Policy to Reduce the Toll of Tobacco
June 16, 2009Tobacco Prevention InitiativeReport to Board of Health
Agenda
Introductions Program Goals Policy as a Powerful Tool Highlights of Accomplishments 09-10 Grant Cycle Working Together
Tobacco Prevention Initiative
Donna Viverette – Program Coordinator
Flo Cisan – Worksite/organizational policy, tobacco-free campuses
Ed Ellis – Smoke-free law compliance, adult cessation, spit tobacco
Alma Sandoval – Latinos, healthcare and childcare providers
Susan Sobkoviak – Secondhand smoke education, policies/laws
Jeremy Vann – youth prevention, cessation and policy advocacy
Laurie Robinson – media and program assistant
Rose Fales – program assistant
Our Goals
Reduce the toll of tobacco that takes 4,300 Colorado lives each year– Reducing youth/young adult initiation – Increasing cessation among youth and adults– Reducing secondhand smoke (SHS) exposure– Reducing/eliminating tobacco-related disparities
Priority strategies:– Coalition building and community mobilization– Media– Policy
Effective Tobacco Control Policies
Erode the power of tobacco industry De-normalize tobacco use
– Shift social norms to tobacco-free living
Protect people from Secondhand Smoke (SHS) exposure
Increase system wide engagement so that all people, including the poor and other health disparity affected populations, are served
Lessons Learned
POLICY…– Provides a framework for establishing priorities,
goals, and programs for tobacco control– Is a guide to practical decision-making for
worksites, schools, organizations and service providers
– Articulates common vision for tobacco control– Can set national/global standards for tobacco
control that can be enforced and measured– Helps give children a real chance to grow up
tobacco free
Benefits of Policy
Empowers people in civic engagement– TF Jeffco– CAUSE– BE Teams– CASH– Latino Advisory Committee
Network of influential partners who become passionate advocates
– Jefferson Center for Mental Health– Jefferson County Public Schools – Exempla
Jefferson County‘08 –’09 Policy Accomplishments
Individual and FamilySchool campusesHealth/human services systemsOrganizations and WorksitesMunicipal government
Individual and Family
Smoke-free homes– Education, Media Campaigns, SF Pledges
Supports for tobacco-free living– Agreements with other Providers
Education, Counseling and Referral
School Campuses
Post-secondary campuses School Policy
– Sponsorship messaging, training educators, linking wellness and tobacco prevention activities, parent involvement, increased access to tobacco cessation and prevention resources
– Policy Updates Highlight: JeffCo Schools’ Partnership
Health/Human Services
System-wide Changes – integrating tobacco control strategies – Health Care Providers
Substance Abuse/Mental Health
– WIC– Head Start– Children and Family Services
Organizations and Worksites
Smoke-free multi-unit housing Increasing resources/incentives to be
tobacco-free in the workplace Tobacco-free Campuses (worksites)
– Impacts clients/consumers and employees ELMC Jefferson Center for Mental Health
Municipal Government
Support/strengthen CCIAA at the local level– Arvada, Golden
Local ordinances to reduce youth access, limit the tobacco industry’s influence– Arvada, Wheat Ridge
Impact of This Work
Fewer people exposed to secondhand smoke– Protecting newborns – Nearly 1200 family housing units – The estimated annual 30,000 patients, visitors and employees of
ELMC– Arvada’s 106,000 residents
Reduction in tobacco use– Quitline calls steadily increase from Jeffco – Youth cessation programming in all high schools– More than 100 training and technical assistance sessions with
healthcare providers
Our Work is Making a Difference
‘09 –’10 Grant
Received funding through the State Tobacco Education and Prevention Partnership
Deepen and expand outreach, education and policy work – focus: health disparity affected populations
Continue to work with local jurisdictions to protect individuals from SHS
From Helping People Quit,
to Supporting Important
Policy Changes and Legislation . . .
It’s the People and Partnerships That Have It’s the People and Partnerships That Have Made All the DifferenceMade All the Difference
Working Together to Strengthen Local Smoke-Free Laws
Eiber Elementary School Thanks the BoH Influence of the BoH How can we work together?
Thank You!