ROLEX & TITANSTP ANALYSIS

NEETU PAWAR

INDEX

1.Product category2.Major players3.Brands (ROLEX & TITAN)4.S&T 15.S&T 26.Positioning 17.Positioning 2

PRODUCT CATEGORY

•Life style & Retail

MAJOR PLAYERS OF ROLEX

1.Tag Heuer2.Audemar piguet3.Patek4.Hublot5.Cartier6.Panerai

MAJOR PLAYER OF TITAN

TITAN

HMT

TIMEX

MAXIMA

MAJOR PLAYER OF TITAN

Titan

Esprit

Swatch

Citizen

Casio

MAJOR PLAYER OF TITAN

Titan

Tissot, Rado

Hublot, Xylys

Swatch

BRANDS OF ROLEX

• AIR KING

• DATE

• DATEJUST 

• DATEJUST II 

• DAY-DATE II 

• DAY-DATE

• SKY-DWELLER

BRANDS OF TITAN

• Automatic Rs. 13995 - Rs. 19995

• Bandhan Rs. 1795 - Rs. 12495

• Classique Rs. 4295 - Rs. 9995

• Edge Rs. 7595 - Rs. 17995

• HTSE Rs. 7995 - Rs. 12995

• Nebula Rs. 29000 - Rs. 265000

• Octane Rs. 3495 - Rs. 9495

• Purple Rs. 3995 - Rs. 8995

• Raga Rs. 1595 - Rs. 15995

• Regalia Rs. 3985 - Rs. 17995

• Steel Rs. 2495 - Rs. 8995

• Youth Rs. 1795 - Rs. 3495

• Zoop Rs. 450 - Rs. 950

SEGMENTING & TARGETINGOF

ROLEX• ROLEX is for the people of high income group.

• For the customers according to their life-style and buying psychology.

Target

• Concentrate on only single segment

SEGMENTING & TARGETING OF TITAN

• For low, medium and high income group.

• Predominantly youth market.

• Change in the behavior of people (behavioral segmentation)

• Some what geographical segmentation because it is Indian brand mostly preferred by the people of India.

Target

• Mass market.

POSITIONING OF ROLEX

• ROLEX is positioned for luxury segment, watch with innovative materials and design.

POSITIONING OF TITAN

• Positioning of Titan is for all age group.

• For all income group.

• Usually mass market.

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