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What’s Your Brand?

Antoinette Wasylyk was born and raised in Chester County, Pennsylvania. After graduating from The Pennsylvania State University with a Bachelor of Graphic Design, Wasylyk moved to New York City to pursue her career at the boutique design studio CECI NEW YORK. During her tenure at the studio, her responsibilities included brand development and fine invitation and announcement design for clients such as Patek Philippe, Sean Combs, Temperley London and Katherine Heigl. !!After three years at CECI NEW YORK, Wasylyk joined COTY as the packaging designer for ck one Calvin Klein fragrances and color cosmetics. She assisted in the successful launch of ck one color, the cosmetic line which embraces individualism and defies stereotypes by revealing authentic beauty.!!After two years at COTY, Wasylyk was promoted to Art Director of Balenciaga and Marc Jacobs fragrances within the company.

Imagine you are designing a new clothing line or fragrance series that represents you. !What would your brand be? !Draw it in the box to the right. !Who would you want to wear your design? List the top three people who would be your brand ambassadors. !!1. !!2. !!3.