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theme development
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THEME
The Device That Binds the Book Together
DEVELOPMENT
• Is both visual and
verbal
• Relate to the school
• Relates to the year
• Is clear to the reader
A GREAT THEME
• Type• Color• Shape• Pattern/Texture
VISUAL THEMEIDENTIFIERS
THEME VISUALSGO ON THE• Cover• Endsheet• Title page• Opening/Closing• Dividers• Folios• Secondary story packages• Index letter indicators
ON THE COVER
• Name of school + city, state• Year• Book name + volume number• Theme statement/logo
• Theme statement• Year• Book name
ON THE SPINE
Theme / Logo
Year / Book Name
Shape /Pattern
Type /Color
ubiquity 2011
Theme Statement/Logo
School Name/City/State
Year/Book Name/Volume Number
20
11
ON THE ENDSHEET• Theme statement• Table of contents
Theme Statement/Logo
Table of Contents
ON THE TITLE PAGE• Theme statement• Year• Name of book + volume number• School name• Street address/city/state/zip• Phone/fax number w/area code• Website address• Student population• Staff population
OPTIONAL TITLE PAGE INFO•Principal•Each Class’s Population•Athletic League
School Contact Information
Student/Staff Population
Optional Information
Theme Statement/Logo
Consistent VisualTheme Elements
2011
Year/Book Name/Volume #
Consistent VisualTheme Elements
Consistent VisualTheme Elements
Consistent VisualTheme Elements
Consistent VisualTheme Elements
Consistent VisualTheme Elements
Consistent VisualTheme Elements
Consistent VisualTheme Elements
Consistent VisualTheme Elements
Consistent VisualTheme Elements
Consistent VisualTheme Elements
Consistent VisualTheme Elements
Consistent VisualTheme Elements
Colophon Theme/Logo Index Letters
Consistent VisualTheme Elements
Consistent VisualTheme Elements
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• Sierra Middle School• Parker, CO• Jed Palmer, Adviser• Ahren Moydell, editor
THE VIEWWITHIN
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• Osbourn Park High School• Manassas, VA• Beth Skaggs, Adviser• Alison Paylor, editor
HI-JACKETIN THE LOOP
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• Oakton High School• Vienna, VA• Chad Rummel, Adviser• Rachel Sapone, Taylor Soldner, Linda Tran, Cristina Harrell, Mengtian Xie, editors
PARAGONCHOICE.
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• Casa Roble High School• Orangevale, CA• Dan Austin, Adviser• Molly Burke, Corey Lau, Marissa • Leever and Ian Luttrell, editors
RAMPAGESMI CASA ES SU CASA
TEST YOUR THEME Recognizable?Repeatable?Relevant?Refreshing?Realistic?
Is It
RecognizableRepeatableRelevantRefreshingRealistic
IF IT’S NOT
RETHINK ITIT’S TIME TO
THEME DEVELOPMENT createdin conjunction with Paul EnderHerff Jones Special Consultant
