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Slide from "The Visual Web" seminar session conducted by Kate Buck and Warren Whitlock at Digital World Expo 2012
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Growing SocialUsing the Power of the Visual Web
#DWExpo@katebuckjr - @WarrenWhitlock
LET’S ENGAGE
This is a conversation, speak up
Slides and a recording of our webinar sent to anyone who sends text to 702-577-1650
Message DWE
Reply will tell you how to get it#DWExpo @katebuckjr
@WarrenWhitlock
How Did We Get Here?
Evolution of TechnologySpeedQuality
Research shows that the sense of sight is the most dominant, developed sense for peopleOur response to visual stimuli is equally developedResearch shows an increase in believability of 5x when an image is included with statements
#DWExpo @katebuckjr @WarrenWhitlock
Think about it…
#DWExpo @katebuckjr @WarrenWhitlock
or…
#DWExpo @katebuckjr @WarrenWhitlock
or…
#DWExpo @katebuckjr @WarrenWhitlock
Which one do you think got the most engagement?
#DWExpo @katebuckjr @WarrenWhitlock
Welcome to…The Visual Revolution
#DWExpo @katebuckjr @WarrenWhitlock
Why does it matter?
Everyone is catching on
Google is in on it…
Video killed the status update…
Can you say, “One BILLION dollars?”
#DWExpo @katebuckjr @WarrenWhitlock
The Queen of the Visual Web
“We are close to the tipping point of Pinterest,” Brett Tabke (of PubCon) said. Brands need to take note of the visual social marketing opportunity. http
://searchenginewatch.com/article/2206847/SEO-the-Dawn-of-Visual-Social-Media
#DWExpo @katebuckjr @WarrenWhitlock
Everything old is new again
#DWExpo @katebuckjr @WarrenWhitlock
It’s not just social
Squeeze PagesOpt-ins & Special OffersLanding Page LayoutsHome Page SlidersEmail Templates
#DWExpo @katebuckjr @WarrenWhitlock
Home Page Slider
#DWExpo @katebuckjr @WarrenWhitlock
Landing Page
#DWExpo @katebuckjr @WarrenWhitlock
Mobile Squeeze
#DWExpo @katebuckjr @WarrenWhitlock
Contest Entry Form
#DWExpo @katebuckjr @WarrenWhitlock
Special Offer
#DWExpo @katebuckjr @WarrenWhitlock
Apps (don’t forget the Apps)
#DWExpo @katebuckjr @WarrenWhitlock
Apps (don’t forget the Apps)
#DWExpo @katebuckjr @WarrenWhitlock
Apps (don’t forget the Apps)
#DWExpo @katebuckjr @WarrenWhitlock
Apps (don’t forget the Apps)
#DWExpo @katebuckjr @WarrenWhitlock
Key TakeawaysIt’s not just photo – it’s video, too!Get Prepared… NOW. It’s already too late.Importance of strong visual imagery & storytellingGive users SOMETHING to take a picture of – and tell your story for youGraphic presence on web & social sites. What’s your Image Strategy?
Offsite – social platforms, cross postingOn-site
Identify someone on your team that is visually inclined.Things to re-consider:
Identity, LogoTypographyIconsPhotography, Graphics, InfographicsBrand Storytelling
Optimize images for SEO (title of image, filename, descriptions)Use Keywords & your URL
StrategyEngagement -> Site Visitor -> Prospect -> Customer
#DWExpo @katebuckjr @WarrenWhitlock
Growing SocialUsing the Power of the Visual Web
#DWExpo@katebuckjr - @WarrenWhitlock