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As a publishing technology pioneer and SVP, Global Production and Manufacturing at one of America’s largest educational publishers, Ken Brooks presents lessons for the publishing industry at large based on his experiences implementing successful, large-scale XML production processes.
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SHow to StartwithXML: A View from the Front Lines
StartwithXML (why & how)January 13, 2008
Ken Brooks
SVP Global Production & Manufacturing ServicesSVP, Global Production & Manufacturing Services
Calling of the Roll after the Charge of the Light Brigade
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Cengage Learning: Total Revenue $1 8B
Cengage Learning Overview
Cengage Learning: Total Revenue $1.8B
Gale InternationalAcademic & Professional Group
Cengage Learning delivers highly customized learning solutions for colleges, universities, professors, students, libraries, government agencies, corporations and professionals around the world. These solutions are delivered through specialized content, applications and services that foster academic excellence and professional development and provide measurable results to its customers.
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excellence and professional development and provide measurable results to its customers.
Initiatives
ManufacturingProduction
• Divisional consolidation• Production automation• Design standardization• R&P process integration• Metadata standards
• Divisional consolidation• Demand planning• Inventory planning
process
• Manuscript standards• Certified PDF workflow• Soft proofing• Standard rights basket
• Print on demand• XBITS
Vendor Management
Metadata standards
• Vendor consolidation (print, prepress, • Performance standardsimage vendors, photo-research)
• Offshoring (India, China)• Requirements planning (Prepress,
Print, Paper)
• Compliance reporting (LCV, offshore, etc.)
Technology
• Enterprise system usage• Content management system
• SGML to XML conversion• XML standardization
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• Rights management system
Historical Production Metrics
Plate, PPB % of Revenue Production Headcount
PP&B
600
700
800
Plate Core
400
500
100
200
300
2004 2005 2006 2007 20080
2005 2006 2007 2008
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The production process offers a large ongoing opportunity
Workflow Products / Services
IndexingEditing
Authoring Page Makeup
(Rendering)Design
Repository
• Content• Metadata• Authoring templates
• Design templates• Stylesheets• Schemas
• Taxonomies• Transforms• Products
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Three important dimensions
Content
Publishing ProcessPublishing Process
RightsMetadata
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The need for XML grows as formats and re-use increase
Formats
IncreasingR lRelevanceof XML
Trade
Textbook
STM
Scholarly
STM
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Revisions / Re-use
Stages of XML implementation from easy to hard…
• Post publication formatsPost Production
• Post publication formats
Production
• Outsourcing / offshoring• Page makeup automationg p
• Standardized designsPre
Production
g• Authoring templates
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Publishers of different sizes will incorporate XML at different places
$2.5
$3.0
$2.0
$2.5
t ($m
m)
$1.0
$1.5
Ann
ual C
ost
TraditionalOffshoreXMLStandardized
$0.5
A Standardized
$0.0
- 100 200 300 400 500
Annual Titles
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View from different functions
Author Editorial Design Production
n/a n/a n/a • New vendors
Post Production
Production
• n/a • n/a • Minor • (More) new vendors
• Mss prepN k• New makeup technologies
• XML QA• Authoring • Working • “Meta”
Pre Production
gtemplates
gwithin templates
design• Template selection
• Variable
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specification
Themes for successful implementations
“Big bangs make big holes.”– Gloria SamuelsGloria Samuels
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Themes for successful implementations
“You don't have to be great to get started, but you have to get started to be great ”but you have to get started to be great.
– Les Brown
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Themes for successful implementations
“You can pick your friends, and you can pick your vendors,
but you can’t…”– George Carlin (paraphrased)
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Themes for successful implementations
“You must be the change you wish to see in the world.”– Mohandas Gandhi
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Themes for successful implementations
“If you don’t like change, you’re going to like irrelevance even less”you re going to like irrelevance even less
– General Eric Shinseki
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SHow to StartwithXML: A View from the Front Lines
StartwithXML (why & how)January 13, 2008
Ken Brooks
SVP Global Production & Manufacturing ServicesSVP, Global Production & Manufacturing Services
