1. The Power of Social Media Tina Lambert, CAE, VSCPA Vice President VSCPA Northern ChapterSeptember 15, 2009

2. What the heck is Web 2.0 & social media? 3. BlackPlanet.com,Flickr.com, Reunion.com, aSmallWorld,Bebo , Blue Dot, Bolt, Broadcaster.com, Buzznet, CarDomain, Consumating, Couchsurfing, Cyworld, Dandelife, DeadJournal, DontStayIn, Doostang,Ecademy, eSPIN,Facebook, Faceparty, Flickr, Flirtomatic, Fotki, Friends Reunited, Gaia Online,Geni.com, GoPets, Graduates.com,Grono.net, Hyves, imeem, Google, Infield Parking, IRC-Galleria, iWiW,Joga, Bonito, Last.fm, LibraryThing, LinkedIn, LiveJournal, LunarStorm, MEETin, MiGente.com, Mixi, MOG, Multiply, My Opera Community, myYearbook, Netlog, Nexopia, OUTeverywhere, Passado, Piczo, Playahead, ProfileHeaven, Pownce, RateItAll , Reunion.com, Searchles, Sconex, Shelfari,Soundpedia, Sportsvite, Studivz, TagWorld,TakingITGlobal, The Doll Palace, The Student Center, Threadless, TravBuddy.com, Travellerspoint, Tribe.net, Vampire Freaks, Vox, WAYN, WebBiographies,Windows Live Spaces, Woophy, XING 4. The Social Media Landscape 5. SOCIAL MEDIA IS AN UMBRELLA TERMTHAT DEFINES THE VARIOUSACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTIONAND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO.http://www.wikipedia.org 6. More simply put: Social mediais people havingconversations online. 7. The conversations are powered by Blogs Online Chat & Listservs RSS Widgets Wikis Social Networks Social Bookmarks Message Boards Podcasts & Videocasts Video Sharing Sites Photo Sharing Sites Virtual Worlds 8. CommonCraft.com: Social Networking 101 9. Why should I care about Web 2.0 & social media? 10. Reason #1SOCIAL NETWORKING SITES ARE MOST POPULAR SITES NEXT TO GOOGLE AND YAHOO AHEAD OF PERSONAL E-MAIL. 11. Social Media Usage is Exploding!75% of all Americans have joined a social networking site (MySpace, Facebook) > 99% of 18-24 year olds7 million users > 1,382% increase in one year > largest age group is 35-49200 million blogs in 2009 > 77% of active online users read a blog > 45% have started their own blog 12. Social Media Usage is Exploding! YouTube has 100 million videos (65,000 newvideos per day) > 83% of internet users watchvideo clips 39% of internet users subscribe to anRSS feed 55% of internet users have uploadedphotos online 13. Social Media Usage in the Workplace69% of businesses allow employees to use social media for business63% use social media to build and promote their brand61% use social media to improve communication and collaboration REALITY: ITS A MOBILE WORLD>>> 14. What about Social Media and CPAs? 54% are on LinkedIn 48% are on Facebook 21% are on Twitter 61% attend webinars 36% read blogs 28% listen to podcasts 15. Reason #2IN 2008, IF YOURE NOT ON A SOCIAL NETWORKING SITE, YOURE NOT ON THE INTERNET.IBM, April 2008 16. ITS NOT A FAD. ITS A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE. The old communication model was a MONOLOGUE. A >>> B 17. The new communication model is a DIALOGUE. AB 18. Reason #3SOCIAL MEDIA HAS BECOME A FUNDAMENTAL PART OF GLOBAL BUSINESS AND WILL CONTINUE TO ALTER THE CONSUMER EXPERIENCE. John Burbank, CEO of Nielson Online, March 2009 19. Welcome to the future McCann Study on Social Media Trends, April 2008 20. By 2010, MILLENIALS/GEN Y-ERS will outnumber BABY BOOMERS. They already wield $350 BILLION/ YEAR in direct spending power. 21. Meet your FUTURE EMPLOYEES.Over 64% of students in grades K-12 are online and accessing the internet regularlyDownloading music is #1 recreational activity by middle and high school students 22. What are some of the advantages of Web 2.0 & social media? 23. Old way New way Controlled Transparent/open Organized Inclusive Exclusive Authentic One sided Vibrant Product-driven Consumer-driven Only 14% of78% of people trust people trust RECOMMENDATIONS ADVERTISEMENTS.of other consumers. A >>> BA> B 24. For the first time, its all about ME! What I want to talkabout Who I want to talk to What I want to sayabout them 25. And its also about US! Our relationships! What we want to say! 26. Some more ADVANTAGES Cheaper than traditional media Stickier than traditional media Viral nature Highly interactive Highly visible Global Can quickly change, morph and respond to environment and feedback 27. How do I get on the Web 2.0 & social media train? 28. A. Listen Immerse yourself in conversations Visit social sites to observe Ask your coworkers, kids who B. Participate Remember its a dialogue not a monologue Share some stuff: I absolutely adore the food at this restaurant. Me too! And isnt the wait staff super friendly? 29. C. Getting Started Profiles: Once an account is created in one of these systems, participants create a profile to represent themselves digitally using text, images, video, audio, links, quizzes and surveys Friends: Profiles are sewn together into a large web through 'Friends' lists Commenting: The third feature is public commenting THE GOAL IS TO:ENABLE, INSPIRE,INFLUENCE & ENGAGE! 30. D. Traffic Signs Privacy: Customize what the public and your 'Friend' lists can see about you (professional v. personal)> Create Friend groups> Edit privacy settings Etiquette: Once youre riding the social media highway, remember to obey common internet traffic rules of thumb Policy: Obey or set company guidelines for participation 31. www.facebook.com 32. www.facebook.com 33. www.linkedin.com 34. www.twitter.com 35. www.mystarbucksidea.com 36. www.amazon.com 37. How is the VSCPA involved in Web 2.0 & social media? 38. New MULTIMEDIA & ONLINE OFFERINGS to enhance membership > RSS > Podcasts > Blog (CPACafe.com) > Microblog (Twitter) > Photo sharing (Flickr) > Video, Videocasts (YouTube. Coming Soon!) > Social networking (LinkedIn, Facebook groups) > Online communities targeted to different practice areas, including e-mail listserves > And more! Visit Social Media section of www.vscpa.com 39. VSCPA RSS Feeds: www.vscpa.com/rss 40. VSCPA Podcasts: www.vscpa.com/podcasts 41. VSCPA Blog: www.cpacafe.com 42. VSCPA Twitter Account: @VSCPANews 43. VSCPA Flickr: www.flickr.comphotosvscpa 44. VSCPA Facebook and LinkedIn Groups Once logged in, visit groups and search for Virginia Society of CPAs 45. VSCPA Online Communities: www.vscpa.com in Members Only 46. OTHER social media for CPAs Wiki: www.wikicpa.com Blogs: www.cpacafe.com > www.cpablogger.com > www.cpasuccess.com > http://bigfouralumni.blogspot.com/ Videos & Media: www.financialfitness.com > www.aicpa.org/Media+Center/ > www.feedthepig.com Learning: www.cpalearning2.com 47. RESOURCES on social media Blogs www.TypePad.com www.WordPress.com www.BlogLines.comMicroblogging/Tracking Twitter: www.Twitter.com TweetDeck: www.TweetDeck.com TwitterBerry: www.orangatame.com/products/twitterberry/ HootSuite: www.HootSuite.com Tweetie: www.atebits.com/tweetie-iphone/ Hashtag: http://hashtag.org Google Alerts: www.google.com/alerts 48. RESOURCES on social media Social networks Facebook: www.Facebook.com LinkedIn: www.LinkedIn.com Plaxo: www.Plaxo.com HubStreet: www.HubStreet.com (a new one for CPAs and lawyers)Multimedia sharing sites YouTube: www.YouTube.com (videos) Flickr: www.Flickr.com (photos) Picasa: Picasa.Google.com (photos) SlideShare: www.Slideshare.com (slidedecks) 49. RESOURCES on social media Podcasting iTunes: www.apple.com/itunes (for finding and listening to podcasts) Audacity: audacity.sourceforge.net (for recording / editing podcasts)Wikis PB Wiki: www.PBWiki.com WikiSpaces: www.WikiSpaces.com Virtual worlds Second Life: www.SecondLife.com 50. CONNECT with me/us Tina Lambert, CAE VSCPA Vice President, Member & Public Relations Phone: (804) 612.9416 E-mail: tlambert@vscpa.com Web: www.vscpa.com LinkedIn: www.linkedin.com/in/tinalambert www.linkedin.com and search for Virginia Society of CPAs Facebook: www.facebook.com/TinaLambert1 www.facebook.com and search for Virginia Society of CPAs Twitter: www.twitter.com/TinaLambert www.twitter.com/VSCPANews 51. THANK YOU very, very much!