THE NEW RULES OF MARKETING & PR

By: David Meerman Scott

Presentation By: Emily Byrne

How to use News Releases, Blogs, podcasting, Viral Marketing, and Online Media to Reach Buyers Directly

Who is David Meerman Scott? Marketing Strategist Keynote Speaker Seminar Leader Author

World Wide Rave: Creating Triggers that get Millions of People to Spread your Ideas and Share your Stories (2009)

Tuned In: Uncover the Extraordinary Opportunities that Lead to Business Breakthroughs (2008 with Craig Stull and Phil Myers)

Cashing in with Content: How innovative marketers use digital information to turn browsers into buyers (2005)

Eyeball Wars: A novel of dot-com intrigue (2001)

Social Media Enthusiast

http://www.davidmeermanscott.com/bio.htm

Info from http://www.davidmeermanscott.com/

The New Rules of Public Relations and Marketing

Scott’s New Rules PR is for more than a mainstream media audience You are what you publish People want authenticity, not spin Offer your audience content the moment they need it PR is not about your boss seeing your company on the TV. It’s

about your buyers seeing your company on the web. Use blogs, podcasts, online news releases, and other forms of

online content to reach the audience directly.

http://www.coca-colaconversations.com/www.twitter.com www.wordpress.com/iconblog

Using Web-Based Communication Blogs News Releases Podcasting Content-Rich

Websites

www.techsuave.com

www.developmentinstitute.org/

www.ithinked.comhttp://www.praxmatrix.com/i/website_design.jpg

Surprising

International bloging: Helping connect the world.

Furthering my Knowledge

Podcasting Search engine marketing

Recommendation…

ProsCons

References

Scott, D. M., (2007). The New Rules of Marketing and PR: How to use blogs, podcasting, viral marketing & online media to reach buyers directly: Hoboken, NJ, John Wiley & Sons, Inc.

www.twitter.com www.coca-colaconversations.com http://www.davidmeermanscott.com/

The End

http://www.operationweb.com/images/websites.jpg