BY TAYLOR

CASE STUDY

BWARK PRODUCTIONS

• Bwark Productions is a London based comedy producer founded in 2004 by two former Channel 4 commissioning editors – Iain Morris and Damon Beesley

• Bwark is best known in the UK for its hit E4 comedy series The Inbetweeners.

THE INBETWEENERS MOVIE

• Mark LesbirelManaging Director

• Damon BeesleyDirector

• Iain MorrisDirector

• Leo MartinHead of Production

THE INBETWEENERS MOVIE-CONTEXT\HISTORY

• A spin off from a successful series on E4.

• The Inbetweeners enjoyed three series on E4 and was the most successful in term, of viewings for a digital channel.

THE INBETWEENERS MOVIE

• Budget: £3,500,000

• Domestic Box Office:$35,955

• International Box Office:$86,015,365

• Worldwide Box Office:$86,051,320

PRE-PRODUCTION

• Bwark Films is the production company

• Young Films(joint producer)who had previously backed less successful films but always been involved as producer of inbetweeners TV show

• Entertainment Film Distributors distributed the film in the UK for theatrical release

• Channel 4 had DVD and TV right to the film

• Film 4 have rental; rights through 4OD until the film is screened on UK TV.

BWARK FILMS

• Advised to sell to Zodiak Media in the interest of shareholders

• The sale to Zokiak group will allow the producers/founders of Bwark film to access a global network. It will also put them in a better position to fund and distribute furture comedy films.

ENTERTAINMENT FILM DISTRIBUTORS

• The UK’s leading independent Film Distributor

• The company was founded in 1978 and has showed continuing growth and success since the time distributing a wide range of product and building a significant film library.

• Whilst Entertainment Film Distributors had the rights to the film for cinema exhibition, Channel 4 retained the rights for sales on the DVD market..

PRIMARY AUDIENCE

• Those that enjoyed the TV series. Mostly ages 15-25 to signify thoese approaching sixth form and those who just left university.

• The release date of the summer holidays and DVD release at Christmas allowed many of them to go see the film at the cinema/watch on DVD over festive period. A lack of sporting events and poor British summer would have also supported this.

MARKETING AND USE OF WEB 2.0

The film was promoted on internet through having a Facebook page, twitter account and fan page.

TRAILERS

• The same version or variation of the trailer were available across platforms such as YouTube.

MARKETING

• The role of the marketing department is to:

• Create visibility

• Generate a buzz

• Get posters designed

• Produce the trailers

• Demonstrate a good sue of the internet

EHIBITION

• Home Exhibition

SYNERGY

• Year book release

• Competition entry

CROSS MEDIA PUBLICITY

PUBLICITY

A film premiere helped the film gain publicity

TIE-INS• The film was also advertised through other thing such as:

merchandise