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Concept IntroductionTHE IDEAL CHILD
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 1
Developing Your Child to a
Whole Child
An IIM-B Alumnus Initiative
THE PROBLEM
DAILY ROUTINEOF A CHILD
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 2
DAILY ROUTINE of a ChildGet up and struggle to catch the school bus Study at
school & then reach home
Have lunch
Rush to a Tuition center From there go
to an activity center
Go to play a sport
From there go home
Have dinner & go to Sleep
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 3
This way a parent tries to
give the best to a child & expect
the child to develop fully!HOWEVER…
of a Child for Wholesome Development
HOWEVER…Is the child getting PersonalIntellectualSocialEmotionalDEVELOPMENTS
(which are most important during initial & teen ages)
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 4
COMPLETE PERSONALITY DEVELOPMENT
Is the child getting any free-play time or get to spend any quality time with the parents & family?
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 5
HOWEVER…
On an average Working Couples in metros spend only 10-15 minutes of Bonding Time with their Children everyday.
ASSOCHAM Study
Is the child really getting all-round development (as the parent desires) or is s/he wasting half of the time & energy in commuting? Not to mention the commuting cost involved!
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 6
HOWEVER…
Traffic Jams: Delhi world's 5th Worst City
IBM's Commuter Pain Study
Are we making our kids Future-ready to face the competition
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 7
HOWEVER…
Maths
Academics
Logical
Reasoning
Eng Language Skills
Verbal Ability
Quantitative Aptitude
Psychological Behavior
General Awareness
Aspects
Tested in
Various
Competitive Examination
s in the
Country &
Abroad
Well PreparedAspects Usually Focused Upon
Aspects Usually Ignored in Younger
AgesIll Prepared
SO DOES THIS MEAN THAT PARENTS ARE DOING A
FRUITLESS EFFORT???& MORE IMPORTANTLY DOES THIS RESULT INTO
A GAP IN PARENTS’ EXPECTATIONS & CHILD’S
RESULTS?Confidential & Proprietary The Ideal Child – A Whole Child Development Company 8
NO, NO, NO & NO…
A GAP in Parents’ expectations & Child’s results?
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 9
EXISTING SITUATION
•Child Experiences•Forced Learning•Inadequate Development•Finds difficult to tackle Competition•Saddened by the cyclical routines
•Parent Experiences•Tired & Exhausted•Over-charged & under-delivered
IDEAL SITUATION• Parents expect their Child to be• Intelligent in Class• Well mannered in
Society• Creative & Confident
Outdoors• Excelling in Competition• In short: An All
Rounder!!!• Parents want
• Easy Approach to Programs
• Hassle-free Quality Products & Services
GAP
LET US OFFER THE SOLUTION
WHO WILL PLUG THIS GAP???
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 10
The Solution
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 11
TIC brings India’s first AfterSchool Program
The Solution
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 11
TIC brings India’s first AfterSchool Program that focuses upon 360 Development of children
The Solution
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 11
TIC brings India’s first AfterSchool Program that focuses upon 360 Development of children with its unique PIESE Methodology
The SolutionTIC brings India’s first AfterSchool Program that focuses upon 360 Development of children with its unique PIESE Methodology which is an acronym for Personal, Intellectual, Emotional& Social Developmentsalong with Educational Tutorials &
Supplements.Confidential & Proprietary The Ideal Child – A Whole Child Development Company 11
TIC BRINGS ANEW REVOLUTION IN
CHILD DEVELOPMENT!!!
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 12
A new Revolution in Child Development!!!
All the Whole Child Development activities under one roof
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 13
ACADEMICS (All-subject Tutorials)
ALL-ROUND PERSONALITY DEVELOPMENT
SPORTS SESSIONS
HOBBY CLASSES & VACATION CAMPS
PICNICS, EXCURSIONS & OUTDOOR ACTIVITIES
A new Revolution in Child Development!!!
Year-round need based curriculum which gives consistent, measured and monitored quality sessions of Personal, Intellectual, Emotional &
Social developments alongwith Educational Supplements & Tutorials.
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 14
A new Revolution in Child Development!!!
It results children to be brighter, more responsive & future – oriented.
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 15
Youth who participate in After-school Programs improve significantly in 3 major areas: feelings & attitudes, indicators of behavioral adjustment & school performance.
Departments of Psychology, Loyola University & University of Illinois, Chicago, United States of
America
Program DetailsSessions comprising of Personality &
Creative Development alongwith Academic Tutorials for standards KG – VIIIth further divided into three groups.
3-4 hourly sessions (including lunch and relaxation time) after-school hours.
It will either be in the same school premises or in nearby schools.Confidential & Proprietary The Ideal Child – A Whole Child Development Company 16
ADVANTAGES & BENEFITS
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 17
Advantages & Benefits
For CHILDREN: EXPERT GUIDANCE, care & better
upbringing FUN FILLED learning atmosphere Develop into more COMPETITIVE INDIVIDUALS
SCREEN-LESS RECREATION & Development all under 1 roof
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 18
Advantages & Benefits
For PARENTS: PACKAGED AND PRODUCTIZED
Solutions ECONOMICAL Price QUALITY TIME UTILIZATION of
Children HASSLE-FREE ALL-ROUND child
developmentConfidential & Proprietary The Ideal Child – A Whole Child Development Company 19
CHANGE IN THE DAILY ROUTINE OF A CHILD AFTER
JOINING
THE IDEAL CHILD
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 20
Daily Routine of a Child after joining TIC
Get up and go to School
Study at school. Have Lunch, attend Tutorial, enjoy Developmental
Sessions, Hobby classes & Sports; all at
TIC
From there go home
Have dinner & go to Sleep
Spend quality time with
Family
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 21
5 activities get clubbed to 1 (alongwith desirable new additions)!!!
BOUQUET OFPROGRAMS
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 22
PROGRAMSREGULAR PROGRAMS | YEAR-LONG
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 23
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 24
PROGRAMSEPISODIC PROGRAMS | LIMITED DURATION
AFTER SCHOOL PROGRAMS?Why
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 25
Why
After School Programs Huge Demographics in Favour
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 26
Indian middle class is expected to expand from 300 million to 583 million by 2025 & their spending on education will grow by 11% over the next 20 years because of an increase in their spending power.
Sramana Mitra (Serial Entrepreneur + Forbes Columnist + Incubation Expert)"India has largest number of school going
children in the world"Forbes India Magazine
Why
After School Programs Education industry is suddenly
hotting up in India.
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 27
Indian Education Market was worth $70 billion in 2012
Wikipedia
"After-school Tutoring & Test Preparation Market in India is worth $5 billion" & is still majorly unorganized!50% of all franchises in India are in the Education Sector
Franchise India
Why
After School ProgramsThis is such, because:
There is a dearth of good quality Public education in India
Indian parents are inclined heavily to provide quality upbringing to their children
However, setting up a school in India requires: Huge Investments & very slow Return on
InvestmentCan not be run for profit & lots of other
Governmental Clearances requiredConfidential & Proprietary The Ideal Child – A Whole Child Development Company 28
Why
After School ProgramsAnd setting up a play-school in India is
very competitive:There are more than 160 franchisors in the
play school category; which translates into a lot of competition between franchisors & later on between intra-franchisee & inter-franchisee
Lot of competition from existing schoolsParents prefer sending child to a full-grown
school rather than at a play school
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 29
Why
After School ProgramsReasons for so many Franchisees being
offered & taken in Education sector in India: It is a recession-proof sector It is an honourable business/ proffession It requires attention for only half-a-day.
Rest half can be devoted to other occupations/ family.
Trained manpower easily accessible
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 30
KEY SUCCESS PARAMETERS
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 31
Key Success Parameters Profit margin to be maintained above 30%
Making Process-oriented & dependent Model instead of People dependent
Instead of Low Cost; High Quality & Innovative Solutions Strategy to be adopted
Good Services & Processes for both external & internal (employees) customers
Innovative Tech-enabled Service Solutions
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 32
Key Success ParametersHassle-free Franchise Practices:
Franchise model to be in the form of Hub & Spoke Model (detailed below)
All Regional Centres (franchisee operated) to be connected to a Local Office (company operated) & all Local Offices to be connected to the Head Office. Franchisees to be required to handle only Operations & End-customer liaison. Rest all aspects to be handled by Local or Head Office.
Resources to be shared between Regional Centres facilitated by Local Office
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 33
MANAGEMENT TEAM
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 34
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 35
Management TeamMS. ARCHANA MEHTA – An IIM - B
alumni with more than 10 years experience in Content Development, Training Deliverance and managing Training Departments.
MS. ARCHANA MEHTA presented this concept of The Ideal Child at IIM – B & it was an instant hit not only among her lecturers & professors but also among a number of bankers & management gurus present there. It was not her business plan which was appreciated but the idea which is an immediate requirement in the Indian society.
She has 3 interests:
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 35
Management TeamMS. ARCHANA MEHTA – An IIM - B
alumni with more than 10 years experience in Content Development, Training Deliverance and managing Training Departments.
MS. ARCHANA MEHTA presented this concept of The Ideal Child at IIM – B & it was an instant hit not only among her lecturers & professors but also among a number of bankers & management gurus present there. It was not her business plan which was appreciated but the idea which is an immediate requirement in the Indian society.
She has 3 interests: Children
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 35
Management TeamMS. ARCHANA MEHTA – An IIM - B
alumni with more than 10 years experience in Content Development, Training Deliverance and managing Training Departments.
MS. ARCHANA MEHTA presented this concept of The Ideal Child at IIM – B & it was an instant hit not only among her lecturers & professors but also among a number of bankers & management gurus present there. It was not her business plan which was appreciated but the idea which is an immediate requirement in the Indian society.
She has 3 interests: Children, their well-being
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 35
Management TeamMS. ARCHANA MEHTA – An IIM - B
alumni with more than 10 years experience in Content Development, Training Deliverance and managing Training Departments.
MS. ARCHANA MEHTA presented this concept of The Ideal Child at IIM – B & it was an instant hit not only among her lecturers & professors but also among a number of bankers & management gurus present there. It was not her business plan which was appreciated but the idea which is an immediate requirement in the Indian society.
She has 3 interests: Children, their well-being & their development.
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 36
Management TeamMR. AMIT BHASKAR – 7 years of experience
in Talent Acquisition & Development alongwith Training and Human Resource.
MRS. ANITA – More than 20years of rich experience as an educator and administrator at various educational institutions.
Consultants & Advisory BoardEminent Educationists & School PrincipalsChild PsychologistsChartered Accountants
STRENGTHS WEAKNESSES OPPORTUNITIES & THREATS
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 37
After School Programs
Strength •Well-researched & engaging Programs•Immense experience of Organizing & Managing Trainings•Economical Package
Weakness•Unowned Premises•Inadequate Quality Manpower•Low Marketing Budget•Shared Resources for planning & execution
Opportunity •Monopolistic Position & Unorganized Sector•Nuclear Families & Significant increase in Working Parents•Kids' addiction to TV, computers, mobiles, etc., which parents want to discourage
Threat •New Concept: Parents find it difficult to understand•Presence of many indirect Competitors•Need to take the lead before entry of more players
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 38
COMPETITION
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 39
COMPETITIONDay-boarding Schools
No effort to develop the overall personality of childNo responsibility of child's academic performance &
during holidaysTuition Centres
Zero personality development & sports options & moreover are unprofessional
Absence of Service Quality & conveniences like Transportation
No focus upon overall skill development of child just daily homework completion & test/ exam preparation
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 40
COMPETITIONHome Tuitions
Only Academic focused & overtly expensive
Hobby Class Centres or Summer Camp Event OrganizersRarely understand the child & his/ her
developmental style & needsUnprofessional & seasonal in nature. Just
interested in grabbing an extra buckConfidential & Proprietary The Ideal Child – A Whole Child Development Company 41
FINANCIALS
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 42
FINANCIALS
2013-14
• Revenue: 19.48Lacs• Expense: 11.33Lacs
2012-13
• Revenue: 13.49Lacs• Expense: 10.30Lacs
2011-12
• Revenue: 3.23Lacs• Expense: 5.35Lacs
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 43
MARKETING
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 44
MARKETING SOURCES
Media •Newspaper•Flyers & Brochures•Website •Radio
Others •Organizing seminars & workshops•Giving gift certificates•Corporate Contacts•Group Enrolment Discounts•Sponsoring school Events
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 45
TARGET SEGMENTS
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 46
After School Programs
Working Parents
• Lack of Time• More dispensable Income
House Wives
Less Educated Parents
Well Informed Parents
Children
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 47
THE IDEAL CHILD IN NEWS
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 48
TIC in NEWSThe media has been turning the glare
on this one-of-its kind program. Here are some mentions:
Hindustan Times
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 49
TIC in NEWSDainik Bhaskar
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 50
TIC in NEWSDainik Jagran
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 51
TIC in NEWSApart from the above mentioned
newspapers, many local radio & news channels also covered TICDay & Night News ChannelDinBhar News ChannelGGS News ChannelAll India Radio – Chandigarh Broadcast
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 52
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 53
NEED MORE INFO?
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 54
Call us at: 9855 50 50 20; 654 50 30Mail us at: [email protected] us at: www.facebook.com/theidealchild
FOR MORE INFO
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 55
Thank You
The Ideal ChildA Første Global Group Initiative
www.theidealchild.com