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• We distribute 63,000 books from over 16,000 authors
• We reach 131 stores through 8 major sales channels
• We want authors to go wide
• It’s a big scary problem…and it’s one we’ve spent a lot of time solving
• We have precious knowledge that we’re willing to share
• Discoverable
• Reader-friendly
• Diversified risk
• Additional income streams
• Positioning for future market growth
• Attacking Amazon (or Kindle Unlimited)
• Selling you on a particular business strategy
• Selling you on Draft2Digital
• Sharing information• What can go wrong?
• How wrong can it go?
• How can you solve it?
• Advancing the conversation
• Introducing ourselves
• Flipkart• Print timetables
• Completely unpredictable
• Unresponsive support
• Abandoned ebooks support
• Flipkart
• FNAC• French for…something
• One of the 115 partner stores of Kobo
• Sometimes slow to publish changes
• Working with Kobo to remove FNAC from our distribution
• Flipkart
• FNAC
• Tolino• Another unproven foreign channel
• Also a distributor with multiple storefronts
• Testing showed they were actually pretty reliable
• Ultimately a success story (yay!)
• Unpredictable processing delays have real costs
• They can drive you nuts
• They can get you in trouble with Amazon
• They can keep you from taking other risks
• Work with proven business partners
• Test-drive “unproven” partners
• Schedule launches like a traditional publisher• Where they’re available, preorders are a powerful solution.
• Where they aren’t, soft launches can help a little.
• Evaluate the quality of the end product in Adobe Digital Editions (ADE)• Free software that provides a pretty
reliable proof review
• Spot-check critical (or complicated) formatting • Table of contents
• Chapter breaks and titles
• End-matter
• Etc.
• Evaluating the quality of the end product in ADE
• Evaluating the quality of the end product everywhere• Through all these different channels
• Across all these different conversions
• On all these different devices
• In all these different apps
• Evaluating the quality of the end product in ADE
• Evaluating the quality of the end product everywhere
• Status checks at every store• Is the book live? (Is it supposed to be?)
• Is the price right?
• Does it have the most recent version of the product description?
• Does it have your most recent author bio?
• Evaluating the quality of the end product in ADE
• Evaluating the quality of the end product everywhere
• Status checks at every store
• Monitoring milestones• Featured promotion
• Best-seller status
• New reviews
• Check your product• Adobe Digital Editions• Kindle Previewer• Check it out on some representative samples
• Several devices (one eInk reader, one phone, and one tablet)• Several renderers (one Kindle proof, one iBooks proof, and one ADE proof)
• Re-review whenever you re-format (or switch conversion methods)
• Monitor your sales pages• Choose a representative sample• Schedule a recurring reminder• Set up a Google Alert
• Outsource the job• Professional formatter• Book publicist• Virtual assistant
• “Cash Reserves”
• Payment Methods
• Store-specific limitations can fragment your revenue
• Multiple transaction fees from your bank every month
• “Cash Reserves”
• Payment Methods
• Currency Conversion
• Tax Identity• Not exclusive to going wide, but
it’s a compounding problem
• Negotiating a complex process on multiple platforms
• Keeping track
• “Cash Reserves”
• Payment Methods
• Currency Conversion
• Tax Identity
• Accounting• Multiple sales reports and royalty
statements every month
• Tax reporting
• Another solution is Draft2Digital
• We vet test the bookstores
• We catch publishing delays
• We coordinate your book release
• We generate beautiful epubs
• We enforce strict quality control
• We monitor changes on bookstores
• We consolidate your royalties
• We have a low minimum threshold
• We offer a variety of payment methods
• We deliver a single tax statement for all of
the royalties earned across all of our stores