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Promoting Academic Libraries and
Reference Services
Andrea MullenLIS 698, Seminar and Practicum, Spring 2011
Dr. Tula Giannini
Project Identification
Site: Brooklyn CollegeSupervisor: Professor Beth Evans
Title: Reference Intern
• experienced the challenges of low reference desk numbers
• looks into how other colleges and universities promoted their library services and how Brooklyn College could implement changes into their marketing services.
-part of the CUNY consortium
-urban campus located in Southeast Brooklyn
-18,000 (mostly commuter) students
-has more than 70 undergraduate majors and 60 graduate majors
Brooklyn College Library
Holdings in the library include:-1.5 million volumes
-45,000 serials-43,000 electronic serials-40,000 electronic books
-technologically advanced
Now, what did I do?Interlibrary loan
Reference Desk
Working on various projects
Core Book Collection
http://library.brooklyn.cuny.edu/research/core_collections.html
Data: College Students Today
(And how to reach them)
College Students and Social Media
• Formal studies show the obvious: Facebook is incredibly popular with Americans of all ages
Twitter is also gaining in popularity
What Does this Mean?
Is it worth it to invest the effort and time into a Twitter feed when the teen usage statistics are so low?
Should the Brooklyn College Library use its Facebook page as a marketing channel?
What other marketing channels might BCL consider?
Proactive Marketing
Could be used to promote Question Point services
Edible Book Contest
University of Illinois at Urbana-
Champaign
To Grill a Mockingbird
Frank in Stein
Candied Voltaire
The Malted Falcon
What the Brooklyn College Library may want to market
Use the two outlets to announce:
-Changes in library hours, closures of certain areas at the library
-Availability of chat reference services to BC students-Happenings at the library such as events and tutorials-Librarian recommendations on Web 2.0 tools such as
CaptureFox-Publications from library staff
-Answering questions through Facebook chat, Facebook message