The bully tracker final

What if this was your child?

How would you ensure his safety?

One in three youth suicides is a direct result of bullying!

Alienation

Words Hurt!Violent Incidences

With no reporting options for kids, they are silenced.

90% of all teens ages 10-18 have

experienced bullying in some form

Bullying awareness has grown, but tools and processes to address the problem have not

Lack of focus on Cyber BullyingOut-of-date LegislationInadequate data capture

& processing

Limited Solutions and Control for Parents

&

Solution

The first company to provide an in-depth, integrated online and traditional anti-bullying program

TheBullyTracker.com Framework: Collect, Connect, Protect

Protect children with better technology•Case management and workflow for documenting specific incidents•Data analytics applied to identify trends

Collect data from:•Website, Text messages, Voice, Email, Mobile Web, Mobile App

AND

•Social Media (over 30 different feeds, e.g., Twitter, Reddit, Instagram)

Connect people to important data•Secure portal for Parents, Researchers, Schools, Law Enforcement

•Real-time alerts notify users of bullying activities of interest

Collect

Connect

Protect

Tweet found: “@FastrunnerMW you’re fat and

ugly, we all know that!! OMG”

TheBullyTracker.comProduct & Service Offerings

Cyberbullying Protection Service (CPS)

• Child’s name (Michelle Webb)• Use unique identifiers:

o MWebb (username) o @FastRunnerMW (Twitter Handle) o Webby (nickname)

Added to list of keywords and phrases associated with cyber bullying

T e x t

E m a i l

R e p o r t s

ParentNotification


Tools for Schools

School administrators use the secure Bully Activity Monitoring dashboard to view data

collected by the Personalized Reporting Tools

Each school in the Tools for Schools program has a personalized Web page that contains their Personalized Reporting Tools.


Custom Data Services (CDS)

By performing daily searches on over 30 social media sites, we will quickly gather a very valuable data pool. bullying prevention organizations,

training providers and researchers will purchase access to our data pool.

Organizations, training providers and

researchers will use our data pool to

create queries, tables, reports and

other types of data sets

Executive Team

Tom Lash - Co-founder• 20+ years technology and strategy executive• $100M+ P&L experience, Fortune 500• Father of five

David A. Ealy, Ed.D - Co-founder• eLearning and Education Technology Specialist• Prior successful startup and exit experience • Father of three

Two dads protecting kids with better technology

Competitive Advantages and Differentiation

• We use data from multiple sources We can give schools the power to go from collecting data from one source to eight

We have a propriety classification and reporting engine that analyzes keywords and phrases, classifies incidents by severity, recommends action, and communicates with multiple dashboards

• Our actions and results include: A critical incident workflow for parents, schools or law enforcement Dashboards for administrators, parents and children Reporting for administrators, parents and law enforcement Data analysis for training providers and bullying services

• There is no other comprehensive archive of bullying incidents and social media-derived cyber bullying indicators

Bullying researchers currently use survey data which tends to be dated and not specific to any particular incident

Next Steps and Milestones

Technical• Completed: Demo versions of CPS, Tools for Schools, and Custom Data Services• Recent developments focus on implementing user feedback• Additional market verticals (non-bullying)

Marketing• Multi-layered campaign for each target market • Partnerships and sales channels

Organizational• Intellectual Property Protection• Round out Advisory Board

Capital Funding$500,000

ThinkBIG is looking to exit within 24 months of receiving funding. Additionally, the Company may consider a Series A round within the next 6 months to expedite the business strategy:

• IP protection

• Marketing

• Continued Development

• Advisory Services

• Testing for broad service launch• Public Relations activities• Continued Development of Services

Contact Information

After reviewing this Presentation Deck please feel free to contact Tom Lash or David Ealy with any questions you may have.

Tom Lash, Co-founderThinkBIG Education Technology [email protected]:

David A. Ealy, Ed.D, Co-founderThinkBIG Education Technology [email protected]: