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Social Media is becoming an accepted way for businesses to communicate with both existing and prospective customers. Yet, there is also much confusion about how to make the most of Social Media tools. In The Big 5+1 of Social Media, J.R. updates his presentation “The Big 5 of Social Media” to include LinkedIn, Facebook, Twitter, Blogging, Video and Google Plus. The audience is invited to discusses the “why” and the “how” to put these tools to use. By using social media in your business strategy and integrating it with your current marketing, you can generate results and drive a solid return on investment. 3 Learning objective: 1. A working knowledge of Social Media tools and concepts 2. The strategy behind effective Social Media Marketing 3. Action items to build a social media strategy
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By J.R. Atkins, MBAAuthor, Speaker & Consultant onSocial Media, Mobile Apps & Online Marketing
The Big 5+1 of Social Media
Download this presentation at:
www.SlideShare.net/JRatkins
Agenda
What is Social Media? 3 Keys to Social Media The Big 5+1: LI, FB, T, B, V & G+ The Ones to Watch Online Marketing Model Social Media Types How to Keep Up Getting Results Resources
What is Social Media?
Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks
Social media differentiates from traditional/industrial media in many aspects such as quality, reach, frequency, usability, immediacy, and permanence.
Social media has positive effects such as allowing the democratization of the internet while also allowing individuals to advertise themselves and form friendships.
3 Key Success Principles
1. Be Interesting2. Content is King3. Give to Get
How to do you get recognized and acted upon it in all of the noise?
The Big 5+1
LinkedInFacebookTwitterBloggingVideoGoogle+
Ones to Watch
InstagramPinterestYelpMeetUpSocial CamDrop Box
A Social Media Model
Web Site
Blog
You Tube
Copyright by J.R. Atkins 2013
SEO
Social Media Types
LinkedIn Complete Your Profile An Effective Summary Add a Photo (It’s About the Relationship) Join Groups Add URLs to each section Your Company Page
▪ Use the Same Company Name
Social Media Types
Facebook Complete Your “About” (like a LinkedIn
Profile) Time Line Add Pictures & Video Company Page
▪ Regular Updates▪ Rich Media
Social Media Types
Twitter Research
▪ Single Search: http://search.twitter.com▪ Search for key word + Twitter
Publish▪ Post from Twitter or phone ▪ Follow▪ Listen▪ Multiple Post: www.hootsuite.com
Social Media Types
Blogging Similar to Journals with Comments www.WordPress.com www.blogger.com “Long Form Content” Great for Q&A, FAQ Link to Social Media Use Pictures & Video
Social Media Types
Video www.YouTube.com Create Your Own Video “Favorite” Videos you Like Post on social Media Build Your Own YouTube Channel
▪ Search You Tube to see how
Social Media Types
Google Plus www.Plus.Google.com
▪ aka Google+ and G+
SEO Reasons▪ Link your Google+ page to your web site
Claim Your digital Real-estate 2nd Larges Social Media Network as
of Jan 13
How to Keep Up
www.HootSuite.com Set up your Social Command Center Use The Share button Link Social Media Sites, But… Editorial Calendar Voice Mail to Email to Post Who answers the phone?
Getting Results
1. Decide on Your Goals and Intent. 2. Determine the Right Tools for You.3. Build Your Brand’s Personality.4. Content is King!5. Use Key Words.6. Link Resources.7. Build Your Community.
It’s all about relationships !
Resources
Socialnomics by Erik Qualman Inbound Marketing Brain Halligan &
Dharmesh Shah Social Media 2.0 by J.R. Atkins Mashable (Blog on Social Media Trends) HubSpot (Content Marketing Specialist)
Thank you for attending:
The Big 5+1 of Social Media
What do I do?1. Conference Presentation2. Executive Briefings & Workshops3. Consulting Projects: Social
Media, Mobile Apps, Sales & Marketing
Download this presentation at:
www.SlideShare.net/JRatkins
$300 Special
