The Art of Advertising

Logos of Wal-Mart Over the Years

The current logo of Wal-Mart

http://thewholegardenwillbow.files.wordpress.com/2011/04/walmart.gif

http://www.tipb.com/images/stories/2010/06/walmart-2-400x300.jpg

http://walmartstores.com/aboutus/8412.aspx

Stereotypes of Wal-Mart

http://www.girlscantdrive.com/image/144-walmart-racism.html

http://livelovelaughblog.blogspot.com/2011/05/stereotypes-of-walmart-employee.html

http://thepoliticalcarnival.net/wp-content/uploads/2011/04/walmart-greeter.jpg

All greeters at Wal-Mart are elderly people who have retired from previous jobs

Icons of Wal-Mart

Nickname given to Wal-Mart

• “Wally World”

http://www.matthewlangley.com/blog/?p=75

Advertisements found in our Camillus Wal-Mart

Wal-Mart Videos

• http://walmartstores.com/Video/?id=1576

• http://www.youtube.com/watch?v=sPBsfGb3ASo&feature=related

I thought this was amusing to see a huge clearance on weight loss

items that are towards the back of the store. You have to walk

through the impulse items to get to the fitness aisle. This implies

that if you want to loose weight, it can be simple. You don’t have

to pay for an expensive membership to a gym just to loose weight,

you can buy the equipment for less at Wal-Mart.

The use of average people to advertise products at Wal-Mart

The Use of Coupons

http://www.groceryshopforfree.com/wp-content/uploads/2011/03/image133.png

Wal-Mart is trying to get its customers to go “green.” With trying to be

environmentally friendly, more products will be sold. Also, with Wal-Mart

stating that they are helping our local farmers, people feel like they are

helping out their community by buying locally grown food.

http://blog.terrachoice.com/wp-content/uploads/2009/07/walmart_reusable_bags.JPG

Wal-Mart Battles for Shoppers

http://a.abcnews.go.com/images/Business/e9d57377ecb44d7299648a046d1b342b.jpg

Quotes From The Texts

“Subjects have agency- the ability to

respond to their historical contexts

and, with any luck at all, change

them in the process.”

“Wal-Mart wields its power for just

one purpose: to bring the lowest

possible prices to its customers.”

“For the semiotician, the contradictory nature

of the American myth of equality is nowhere

written so clearly as in the signs that American

advertisers use to manipulate us into buying

their wares.”

“Our job, it emerges in fragments throughout the day, is to keep ladies’ wear ‘shoppable’.”