10 Innovative Business Models

By,

ASWIN NAMBURI,

PGDM2,1509.

Brokerage Model:

Charges the seller a listing fee

and commission scaled with

the value of the transaction.

Founded

in 1995

Revenue

generated through —>

Fixed price

trading

Trades on

Local,

National &

Founded on

1998 in

online sector

Prospective buyer makes a final

(binding) bid for a specified goods or services, and the broker arranges

fulfilment.

It is a leading U.S. online

travel service for Value

conscious leisure travellers,

which operates in concert

with Booking.com, a leading

international online hotel

reservation service.

Advertising Model:

Headquarters: Mountain View, California, United States

Founder: Larry Page, Sergey Brin

Founded: September 4, 1998,Menlo Park, California, United

States.

AdWords is a cost per click service, so if you do not click a

link then Google does not make any money directly from

your search. AdWords brings in roughly 70 per cent of the

company's advertising revenue.

Leading media company

started in 2007.

content-based sites that

are free to access but

require users to register

and provide demographic

data.

Web site:

www.nytimes.com

It is the second

largest behind wall-

street journal and

largest circulation

in the metropoli-

tan news papers in

the United States.

Infomediary Model:

It is a provider of digital market-

ing technology and services.

Founded in

1923

It is an American global information

and measurement company with

headquarters in New York (USA) and

Diemen, the Netherlands. Nielsen is

active in over 100 countries and

employs approximately 40,000

people worldwide. Total revenues

were $6.3 billion in 2014.

Headquartered in New York with 17 offices, develop-ment hubs and 15 data cen-tre's worldwide, company employs more than 1200 people. In 2007, Google an-nounced its intention to purchase Double click for $3.1 billion.

Founded: 1996, New York City, New York, United States.

Founder: Kevin O'Connor, Dwight Merriman

DoubleClick : DoubleClick is a subsidiary of Google which develops and provides

Internet ad serving services. Its clients include agencies, marketers and publish-

ers who serve customers like Microsoft, General Motors.

Double click is a business owned by Google that makes it money from online

advertisers and publishers. This is done by:

Ad-serving Online publishers use Double click to display adverts on their web-

sites.

Ad delivery Double click will let advertisers control how often an ad is shown to

a browser, how long it is shown for and how often it will appear.

Merchant Model:

Headquarters: Seattle, Washington, United

States.

Founder: Jeff Bezos

Founded: July 5, 1994,Bellevue, Washington,

United States.

Retail merchant that operates solely over the web.

Amazon.com seeks to be Earth's most customer

centric company, where customers can find and

discover anything they might want to buy online,

and endeavours to offer its customers the lowest

possible prices.

Sony Mobile Communications Inc. is a multinational

mobile phone manufacturing company jointly head-

quartered in Tokyo, Japan, and Lund, Sweden, and is a

wholly owned subsidiary of Sony Corporation.

Sony bought out Ericsson's 50% stake in the joint

venture for about €1 billion in 2012, at which point the

business was renamed Sony Mobile Communications.

Its flagship smartphone, the Xperia Z, is now sold in 60

countries.

Manufacturer (Direct) Model:

Headquarters: Round Rock, Texas, United States

CEO: Michael S. Dell

Founder: Michael S. Dell

Founded: February 1, 1984,Austin, Texas, United States

Dell : Dell Inc. is an American privately owned multinational computer

technology company based in Round Rock, Texas, United States, that

develops, sells, repairs, and supports computers and related products and

services.

Direct Sales From the PC manufacturer to the corporate customer or

consumer.

Headquarters: NRedwood City, California, United States

Founded: 1999

Founders: Eva Manolis, Dan Bau

Shutterfly : Shutterfly is an Internet-based image publish-

ing service based in Redwood City, California. Shutterfly's

flagship product is its photo book line. The company was

founded in 1999 and is currently led by Jeffrey Housenbold,

who joined the company in 2005.The company went pub-

licin2006.]The customer base is heavily skewed toward

women, who accounted for 80% of customers as reported

in 2013.

Show Me Money: Shutterfly makes money from advertis-

ing on the Sports Team Sites and personalized photo books,

cards, posters and photo gifts.

Affiliate Model:

Founded in 1873, Wheaton, Illinois, United States.

Founded by Leonard Riggio.

It is a Fortune 500 company, the largest retail bookseller in the United States, and

a leading retailer of content, digital media and educational products in the country.

The company operates 647 retail stores in all 50 U.S. states.

Making huge income of around 6.7 million dollars.

Amazon.com, Inc., often referred to as simply Amazon, is an American electronic commerce and cloud computing company with headquarters in Seattle, Washing-ton. It is the largest Internet-based retailer in the United States.

Click bank aside, the first affiliate program/marketplace new Internet marketers and bloggers normally think of is none other than Amazon Associates. After all – it makes sense. Amazon is probably the biggest online marketplace for both digital and physical goods, and it makes sense to use their credibility and brand authority to your advantage.

Community Model:

Founded:- 2002.

Head Quarters:- kualalampur, malasyia.

CEO:- Ganesh Kumar Bangah.

Owner:- MOL Global

Friendster was a social gaming site

The company was originally founded in 2002 with a $12 million

investment by Kleiner Perkins Caufield & Byers, Benchmark Capi-

tal, and private investors .

Friendster has been an open site since August 2006 when it first

began allowing widgets and content to be embedded in user pro-

file pages through its developer program in 2007, roughly 40% of

Friendster's users had widgets on their profiles.

World's leading open source and Linux provider .

Red Hat provides operating system software along

with middleware, applications and management

solutions.

Red Hat's Open Source strategy offers customers a long

term plan for building infrastructures that are based on

and leverage open source technologies with focus on se-

curity and ease of management.

Founded in 1993 by BOB

YOUNG, MARC EWING.

HEAD QUARTERS at :-

Raleigh, North Carolina

Subscription Model:

It is world's largest online movie rental service, providing more than seven million subscribers access to more than 90,000 DVD titles plus a growing library of more than 5,000 choices that can be watched instantly on their PCs. The company offers nine subscription plans, starting at only $4.99 per month. There are no due dates and no late fees – ever. All Netflix plans include both DVDs delivered to subscribers' homes , for no additional fee, movies and TV series that can be started in as little as 30 sec on subscribers' PCs. DVDs are delivered free to members by first class mail, with a postage-paid return envelope, from over 100 U.S. shipping points. Nearly 95 percent of Netflix subscrib-ers live in areas that can be reached with generally one busi-ness day delivery. Netflix offers personalized movie recommen-dations and has two billion movie ratings.

It is an online social networking Web

site that enables users to locate and

interact with acquaintances from high

school, college, work and the military.

The service has more than 50 million

registered accounts, including 3.0

million pay accounts as of September

30, 2007. Members contribute to the

social networking site a substantial

amount of distinct, relevant pieces of

content that helps attract new social

networking members and returning

Web site visits from existing mem-

Utility Model:

It is one of the largest IT news sites on the Web. With over 50 million page views per month, Slashdot is a leader in its category, with coverage ranging from ultra technical to ultra controversial. It is more than just news though. It is one of the Web's largest online communities, comprised of a wide-range of professionals interested in not only reading cutting-edge journalism, but also commenting on it. Slashdot has won over 20 awards including a 2000 Webby award for Best Community Web site, a 2000 Webby Award for "Best Print/Zine", voted one of Newsweek's favourite technology Web sites and Rated One of Yahoo's Top 100 Web sites as "Best Geek Hangout" (2001).

Slashdot was founded in 1997 by Rob "CmdrTaco" Malda, with the help of Jeff "Hemos" Bates and

others, with the simple mission to provide 'News for Nerds. Stuff that Matters'. Today Slashdot is

owned by the Open Source Development Network, Inc. (OSDN), which is a subsidiary of VA Software

Corporation.