TEEN WORLD- BRAND LAUNCHRahul Bhosale -211Aishwarya Sridharan-016

Teen world is a launch of a showroom brand specializing in teenage fashion wear and sports accessories.

TG is Teenagers girls and boys both.

The shop has mainly two categories for sales: Fashion Cloths and sports accessories.

Its presence will be in 4 metros.

TARGET AUDIENCE:

TEEN WORLD is aimed at urban, affluent, SEC A+, SEC A kids aged between 10-19 Teenagers.

Mohit is a 14 year old kid who plays cricket half of the day. He is

crazy about cricket, football, volleyball and other indoor and outdoor games When he is in school, he bunks lectures and goes to play. He enjoys going to malls. He is fashion conscious. He prefers his sports and cloths shopping himself.

Neha is a 13 yrs old school going girl, She is very fashion conscious and loves shopping for herself. She is always changing her dressing style among parties, festivals, family get together as per the latest teenage fashion trends. She is a athlete, also loves playing indoor and outdoor games, a perfect combination of beauty and muscles.

The shop is divided into two sections:

Sports accessories: This has all the brands like Nike, Reebok, Adidas, Puma, Head, Wilson, Yonex, Babolat, etc.

Fashion wear: This has all the latest fashion trends in kids and teenage wear from jeans, t -shirts, kurta’s, jackets, shoes, belts, watches, girls wear, scandels etc.

BRAND STRATEGIES:

Tie up with just dial so that if anybody is looking for a TEENAGE SPECIFIC showroom our showroom will be given preference.

Inside the showroom we will have a carpet cricket pitch and there will be a ball machine and the balls will have the name of the showroom and there will be a target and anyone can bat and try to hit that target and get a small prize.

Merchandise- Small football net inside the showroom with a robot standing to save goals.

Ads on local channels.

Sponsorship in school/college sports tournament and school/college fashion shows.

CONTD..

Hoardings.

Merchandise- seats like Mcdonalds where Ronaldo sits but we will have Sachin tendulkar and people can click photos on that seat.

We will have a basket ball net inside the showroom and Teenagers can play.

We will have weighing machines at railway stations and when the weight ticket comes out and if your weight is more than 100 it will say-want to loose weight? Come to Teenworld

Special section for IPL merchandise in the showroom. IPL will be used as a medium.

Merchandise: Specially designed trial rooms for girls.

MEDIA PLAN:Medium: NEWS PAPER

NAME BACK HALF PAGE MIDDLE PAGE SPORTS PAGE WEEK ENDS

TIMES OF INDIA MONTH BEGINNING WEEK DAYS

MIRROR WEEK ENDS WEEK DAYS WEEK DAYS MONTH END

DNA MONTH BEGINNING WEEK DAYS MONTH BEGINNING

HT MONTH END

MID DAY WEEK ENDS

RADIO

RADIO NAME WEEDDAY 1

WEEDDAY 2 WEEDDAY 3 WEEDDAY 4 WEEDDAY 5 WEEK END 6 WEEK END 7

RADIO CITY RJ REFERENCE

RJ REFERENCE

SALE PROMOTION AD

PROGRAM SPONSER

RADIO MIRCHI SALE PROMOTION AD RJ REFERENCE RJ REFERENCE

BIG FM PROGRAM SPONSER RJ REFERENCE RJ REFERENCE SALE PROMOTION AD

RADIO ONE SALE PROMOTION AD RJ REFERENCE RJ REFERENCE

AM WEEK ENDS SALES PROMOTION ADS

SOCIAL MEDIA

NAME JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

MY SPACE:SPECIAL COMMUNINITY ACTIVE SPACE COMMUNITY FOR SPORTS FANS

AD ON FACE BOOKDuring Lanch

PEAK SEASON OF SALE

PEAK SEASON OF SALE

ORKUT

PEAK SEASON OF SALE

PEAK SEASON OF SALE

YOUTUBE MONTLY BEST SPORT VIDEO

THANK YOU