1. 1. Technology in Marketing
2. 2. Use of technology in Marketing
   • Technology for Advertising
   • Technology opens door to a w ider public
   • Promotion happens faster
   • New approaches to the customers
   • Variety of way to introduce a product
   • New ways for direct advertising
   C:UsersNGMDesktopOnline-advertising.jpg
3. 3. Use of technology in Marketing
   • Technology for Communication
   • Communication with :
   • Customers
   • Partners
   • Suppliers
   • Colleagues etc.
   • Internet
   • E-mails
   • Faxes
   • Phones
   • Headphones, microphones, loudspeakers etc.
4. 4. Use of technology in Marketing
   • Technology for Products
   • Improves the introduction of new products & services
   • Improves the range of product & service offerings
   • Reduces investment costs & speeds up commercialisation
   • Increases speed to market
   • Customers can design & personalise products
5. 5. C:UsersNGMDesktopcustomer-service.jpg Communication technology and Service Sector
   • Faster problem solving
   • Better contact with clients
   • On time services
   • Improved service quality
   • Increased profits
6. 6. Problems in marketing with the adoption of technology
   • Cost of upgrading for new technologies
   • Staff training & job cuts
   • Companies collecting personal information Invasion of privacy
   http://www.stephenorganizing.com/sos_images/old_typewriter.jpg http://ictatsgc.files.wordpress.com/2008/04/thinkcentre-a61-desktop-pc.jpg
7. 7. Thank you for your attention