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The Basics of User
AcquisitionGabriel Stürmer, CMO
Cupcake Entertainment
Man, 25+, BR, entrepreneur, computer science + marketing,
ecommerce + games
Gabriel Stürmer
Brain puzzle, f2p, GF, SUP Chile, FbStart, mentors, aspirations, profitable UA
Find the right users
“It’s better to have 100 people who love you than finding a 1.000.000 who
just sort of like you”
- Paul Graham, YCombinator
Users
Revenue
Women, 35+, US, casual players, ...
Free user
acquisition
Growth Hacking
SEO
ASO
Content Marketing
Virality
Guerrilla marketing
Store featuring
Guest posts
Email marketing*
Cross promotion
Social Media
PR
Influencers*
Partnerships
Forums
Free users
Paid user
acquisition
Ads
Facebook Ads
Google Adwords
Influencers
Paid users
Measure
everything
CAC < LTV
Brazil
CAC $0,05
LTV $0,03
United States
CAC $2,00
LTV $5,00
CAC < LTV
Metrics
Retention
Sessions / day
Session time
Funnel progression
Conversion
Revenue
...
Learn and Repeat
