Tct 9 aug2010

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TR6212 Class Lecture Material from Ajarn Scott

Text of Tct 9 aug2010

  • 1. New TourismMarketing Trends Greg Duffell Chief Executive Officer Monday, 9 thAugust 2010

2. Pacific Asia Travel Association (PATA)

  • US registered N4P membership association
  • 1952/53 Hawaii to promote the sustainable growth, value & quality of tourism to, from & within Pacific Area region
  • Global community of Tourism professionals incl. 1,100 corporate members (Govt + Pvte sector); 7,500+ individual members worldwide
  • HQ Bangkok, 35 staff; 5 regions; 40 Chapters

3. The PATA region 4. Industry Events 5. Research & Publications 6. www.PATA.org 7. Global Travel Community 8. 24/7 INFORMATION ACCESS 9. 10. Tourism DirectTourism Model F&B Transport Hospitality Entertainment Gifts & Souvenirs Retail Duty Free 6-7% GDP IndirectTourism Model F&B RetailHealthInsurance Employment Economic + FX Manufactured goodsSupply Chain Services Public Transport (BTS/MRT) Public Services (Tourist Police) Private Transport (Vans, Taxi, Car) 14-19% GDP 7 to 9,000,000 GDP= pC + I + G(eX-i) 11. Voluntary transfer of resources from RICH to NOT-SO-RICH Benefiting mostly at the community level R O I Tourism 12. Source: PATA International visitor arrivals trends to March 2010 Southeast Asia 13.

  • Source: relevant NTOs, compiled by PATA

ASEAN tourism trends 1993-2009 Indonesia, Malaysia, Philippines, Singapore, Thailand & Vietnam 14.

  • Source: relevant NTOs, compiled by PATA

ASEAN tourism trends 2004-2012F Indonesia, Malaysia, Singapore &Thailand 15.

  • Source: relevant NTOs, compiled by PATA

ASEAN tourism trends 2004-2012F Cambodia, Lao PDR, Myanmar, Philippines & Vietnam 16. Thailand: top source markets Source: relevant NTOs, compiled by PATA Scale = Ten Thousand 17. Source: relevant NTOs, compiled by PATA Scale = Ten Thousand Source market: arrivals from China (PRC) Cambodia, Malaysia, Singapore, Thailand & Vietnam 18. Source: relevant NTOs, compiled by PATA Source market: arrivals from India Malaysia, Singapore & Thailand 19. Index of Foreign Arrivals To SEA and Thailand, year 2005 = 100.0 20. Thailand: international visitor arrivals trends Source: TAT , Ministry of Tourism & Sports and eTTR Daily Note: May 2010 figures are estimates based on Bangkok International Airport data, May 2010 from eTTR Daily 21. Thailand: international visitor arrivals trends Source: TAT and Ministry of Tourism & Sports Data: international arrivals (excludes overseas Thais) 22. 23. 24. 25. 26. 27. Barriers to Travel 1 Deters me From visiting 3 Does Not affect My decision Ranking Terrorism1.89 2 Consider Changing Destination Infectious diseases 1.91 Racial discrimination 2.10 Natural disaster2.18 Airport delays & hassles 2.40 1 2 3 4 5 Source: Visa+PATA Travel Survey 2009 28. EMERGENCY DECREE ? 26 29. 1 2 3 30. Other Concerns 31. 10 x Tourism Marketing Trends 32. 1: ACCESSABILITY 33. 60% 34. Alternate Gateway Hubs Emerging Phuket HCMC Singapore Hong Kong KLIA Bangkok Manila Kunming 35. Low Cost Carriers 36. 37. 38. 39. 40. Worlds Biggest & Best Low Cost Carrier Airport 41. 2: COMPETITIVENESS 42. PRICING 20% - 70% 43. PRODUCT 44. Hong Kong MACAU 45. Singapore Integrated Resorts 46. 3: TECHNOLOGY 47. 48. # 4 49. INVESTMENT 50. 5: Sales &Marketing 51. CUSTOMER POWER The worst place we have every stayed at 52. PAX Early Warning Systems 53. 6: Aging Populations Thailand Long Stay 54. Cruise V A L U E 55. 7: Niche Market Opportunities Under Water Weddings GAP Year 56. SPA Medical Shopping Experiential 57. 8: Domestic Tourism

  • No longer low cost
  • Local seasonality

58. 9: Rise of Regional States

  • Arrivals from SEA
  • Traveling to 2 ndTier Destinations
    • Farm Stays
    • Community Based Tourism
    • Soft Adventure Tours
    • Cultural/Heritage Tours
    • Visiting Family & Friends

59. LOCATION RegionalTourism 96,643 639,673 1.2m 152,663 102,018 60.

  • Regional Highways & Rail (?)

61. 10: PARTNERSHIPS 62. PATA Task Force

  • 1975 Chiang Mai, A program for Expanding the Airport
  • 1989 A Tourist Development Study on Khao Yai National Park
  • 2000 - Positioning the Thai-Eco-Land for Sustainable Tourism Development: Trang, Krabi, Satun and Pattalung
  • 2002 - Tailoring Chang Islands for the New Market

63. PATA Task Force 2010-11 Thailands Sustainable Tourism

  • Review Public & Private sector Tourism interests
  • Coordinate with MOTS, TAT, TCT, etc
  • Thai and Farang experts

1 TOURISM DESTINATION 64. Together Join PATA www.PATA.org