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What kind of media institution might distribute your media product and why?
What is distribution?Distribution is sharing something out among an audience. A film distributor is an
organisation responsible for the marketing of a film, aiming to the audience to watch the film in a cinema or at home, such as a DVD player.
Some examples of major film distributors are Walt Disney Pictures, Universal and Lionsgate. Independent UK distributors include Icon Film Distribution, Working
Title and Momentum Pictures. Distributors will find new films to represent at film festivals and markets around the world.
A very popular psychological thriller film is Psycho by Alfred Hitchcock. We got a lot of inspiration from the film Psycho, such as a blonde vulnerable protagonist, a murder and the types of conventions used. Psycho was distributed by Paramount Pictures, which suggests
how this distribution company may be interested in my film. They have also distributed the famous Psychological thrillers Shutter Island and Vertigo, which would perhaps suggest that they may be interested in our film as it is of the same genre and could be popular. However
there may be a possibility that they would not be interested as Paramount Pictures are considered one of the “big six” films of Hollywood. This is supported by the fact that the
budget for Psycho was $806,947 and its box office was $50 million. Therefore, Paramount may not take an interest in my film ‘Evade’ due to its low budget. Despite this, another
distributor which may perhaps be interested in my film ‘Evade’ is Fox Searchlight Pictures. It specializes in US distribution of independent and British films, which would be very useful for my film of a low budget and it is also a British film, therefore Fox Searchlight Pictures would
be a suitable distribution company. Further, they distributed Black Swan, an independent Psychological thriller, similarly to ‘Evade’. Black Swan follows the same plot of using the
theme of visions and dreams which results in a death. In conclusion Fox Searchlight Pictures may take an interest in my film because it is an independent psychological thriller like Black Swan and has a similar plot; Black Swan was very successful with a box office $329.4 million,
which may suggest my film would be successful. A useful alternative would be to self distribute my film and show it at a film festival which works for a low budget. At this moment
in time I have distributed my film onto the social networking site YouTube.
How film distributors distribute their film to audiences. These major film distributors distribute a certain film onto
various media platforms such as:Cinemas
TV’s (such as on demand)DVD
Blu-RayWebsites (such as Netflix)
Social MediaFilm Distributors also have to advertise their film. They can do this through social media sites such as posting trailers of
their film on YouTube. Trailers would include the most exhilarating parts of the film which would entice the
audience to go and watch it. Most major distributors such as Paramount and Universal would distribute their films through cinemas and DVD’s. Whereas most independent
distributers, such as working title, may distribute their films through websites such as Netflix. Social media sites are a popular way to market films as a lot of people use them,
particularly teenagers, who are part of my target audience. In addition, another popular way would to market films on TV as all ages watch TV which would enable my film to gain attention from a wider audience, particularly from those who don’t use social media.
Distribution methods
Audience Appeal My film would most definitely appeal to an audience in the UK as it is set in London and has British characters which an
audience in the UK could relate to, so would therefore be interested in my film. However it is debatable to suggest that my film would interest an audience globally. This is
evident as it is just set in the UK and other certain cultures would not be able to understand the language and wouldn’t
be familiar with the setting. Nevertheless, the plot may attract an audience from different countries as they may be able to relate to my protagonist in my film, but this may be unlikely. Further, my film would only fit a budget for a UK audience as I would find my own way to self distribute my film, as it cannot afford to be global due to a high budget.