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target markets for International Marketing
presented by Lindsey Fair
how does “everyone” (MASS) become a
smaller piece of the pie?
disaggregating
…then segment
Target Market Segment: BEHAVIOUR
Target Market Segment: URGENCY
Target Market Segment: GEOGRAPHIC
1. Homogeneous (similar)2. Heterogeneous (different)
3. Substantial4. Operational
why?
what are the characteristics of a 24 yr old female?