Bees Can

Do It!

Can YOU?

Stakeholder Analysis: An analytical approach to

understanding the

project landscape

from a human dimension

1

Presented by:

Robert Abbott MCPM

Georges Bryson CBAP CSTE ITIL PSM

Objectives

• Why flying blind can be hazardous for your

project’s health

• Who not What: Importance of stakeholders.

• To understand the art & science of

stakeholder analysis with a focus on the WHO

2© MontGuide Inc.

Let’s Reframe those OBJECTIVES …

3

If you don’t leave here with an improved understanding

of BETTER Stakeholder Analysis …

… YOU will have at least

a little better understanding

of Honey Bees!

© MontGuide Inc.

Are We On The Same Page?

4

Stakeholder: An individual, group or

organization who may affect, be

affected by, or perceive itself to be

affected by a decision, activity or

outcome of the project.

© MontGuide Inc.

• How would you know if

what was delivered

brought value?

• Who would approve

changes?

• When would you know if

you were finished?

If your project didn’t have any

stakeholder involvement …

5© MontGuide Inc.

Stakeholders are a source of;

• Objectives

• Needs

• Requirements

Without stakeholders we would be on our own to;

• Define requirements

• Identify needs

• “Guess-timate” delivery

timelines

• Assume we are delivering

business value

A World Without Bees …

6© MontGuide Inc.

Why Should We do Stakeholder Analysis

for our Project?

7© MontGuide Inc.

Landmine Facts*

• 1 million people have been killed

maimed by mines: 80% civilian

• 26,000 people a year become victims:

– Approx. 70 people/day or

– Approx. 1 person/15 minutes.

• 300,000 children are severely disabled

because of land mines.

• In 78 countries

United Nations

www.un.org

Stakeholder landmines;

• Lack of confidence in project

success

• Rework wariness

• Business involvement is

inconsistent or results in

confusion

• Fuzzy business objectives.

• Lack of complete agreement when

projects are done

Survey results of 600 IT Businesses conducted by Geneca

Consulting

8© MontGuide Inc.

Then There are Those Project

Meetings!

• Not all stakeholders are present? Surprise!

• Hidden agendas … ‘I didn’t know’

• Organizational right-sizing shock?

• Survivor Syndrome?

• Irritated stakeholders … not again this project!

• Internal conflict; battle of the silos.

• Personality conflicts; psychometric differences

• Experience trumps whatever … change resistant

• Don’t rock the boat … What’s wrong with the status quo?

• Battle of the Generations: X, Y, Z …

9© MontGuide Inc.

So How do We Avoid These

Landmines?

10© MontGuide Inc.

11

As Project Managers

We Need to Invoke …

© MontGuide Inc.

12

I am PRESENT

I am PARTICIPATING

I am ENGAGED

Empowered

Responsible

Leading

Passionate

Respectful

Focused

Curious

Owners

Stakeholder’s must be more than

just Present!

© MontGuide Inc.

13

"highly engaged employees are, on average, 50% more likely to

exceed expectations than the least-engaged workers”.

Is it Worth It …

the COST of Human Engagement ?

The authors of Creating the Best Workplace on Earth

Rob Goffee & Gareth Jones,

“…companies with highly engaged

people outperform firms with the most

disengaged folks;

by 54% in employee retention

by 89% in customer satisfaction

by 4X in revenue growth. "

© MontGuide Inc.

• Would you walk into a job interview

without knowing anything about the

Company you will be working for?

• Would you purchase a new car

without doing some prep work?

14

Think About This …

Then WHY do we walk into projects and not

know WHO is REALLY behind those doors?

© MontGuide Inc.

15

Too Much Work

WHY? Don’t We Do It?HOW?

© MontGuide Inc.

16

… how can YOU be better as Project Managers in

analyzing (and detecting)

your precious stakeholders?

So …

Before

Prevent

During

Improvise

After

React

© MontGuide Inc.

17

LANDMINE DETECTION

TOOLS / TECHNIQUES

•18+ months to train:

–Belgium & German

Shepherds, Labs

•Sense of odor (6 meters deep)

• 9 Months to train HeroRats

• Lighter than dogs (1 kg.) versus

4-6 kg. mine trigger

© MontGuide Inc.

18

THE PROJECT MANAGER’S

TOOLS/TECHNIQUES

© MontGuide Inc.

Stakeholder Evaluation Elements

• Level of interest

• Level of influence

• Attitude Level

• Experience Level

• Level of authority to take decisions

• Political influence

• Emotional engagement

• Previous engagements

• Their preferred mode of communications

• Availability

• Language

• Culture

• Level of formality

• Geographical location (collocated, level of dispersion)

• Interrelationship with other stakeholders

19© MontGuide Inc.

20

We are all different …. We are all different ….

… in the same direction

En

ga

ge

me

nt

Co

lla

bo

rati

on

Co

lla

bo

rati

on

Recognize the differences in

order to PULL together …

© MontGuide Inc.

Stakeholder Analysis

ID

Ref

Who are

THEY?

What is their

perceived

position

Where do

we want

them to be?

HOW

do we get them

there?

21

How do we get the team here?

© MontGuide Inc.

Stakeholder Engagement

Matrix

22

Stakeholder Unaware Resistant Neutral Supportive Leading

Stakeholder 1

Stakeholder 2

Stakeholder 3

© MontGuide Inc.

23

IdentifyStakeholders

Discover & Analyze

Stakeholder Profiles

Define/Refine

Stakeholder

Engagement Strategy

Plan Stakeholder

Engagements

EngageStakeholders

Measure Stakeholder Engagement Effectiveness

Develo

p S

takeh

old

er

En

ga

ge

me

nt

© MontGuide Inc.

24

Power & Interest Grid

Keep

Satisfied

Keep

Satisfied

Manage

Closely

Manage

Closely

MonitorMonitorKeep

Informed

Keep

Informed

Level of Interest

Level

of

Power

© MontGuide Inc.

“Who is My Stakeholder?”

25© MontGuide Inc.

Practical Tips

• Acknowledge their concerns

• Have an Open Mind

• Leave Titles at the door

• Build Trust

• Notify In Advance

• Look for considerable Options

• Identify Back-Ups

• Compromise formality of the communication

26© MontGuide Inc.

27

You Told Us

we were going to hear

about

How Bees Do It ?

© MontGuide Inc.

Mine Detecting Bees (MDB)

• Bees pollinate about $14 billion worth of crops

& seeds in the US each year.

• Defense Advanced Research Laboratory

(DARPA) has been studying honeybees since

1999 along with Sandia Corporation, a

Lockheed Martin Company (United States

Department of Energy project)

• Able to detect odours from 4.5 kilometres

away

• Takes only days to train

28© MontGuide Inc.

29

Bees work more

effectively by

assessing nectar

content in all the

flowers …

… sooner than later!

Bees Can Do It!

Bees Project Managers

Flowers Stakeholders

© MontGuide Inc.

30

Can You ?

© MontGuide Inc.

In Closing …

31

Do you have an improved understanding

of BETTER Stakeholder Analysis ?

… do YOU have a better

understanding of Honey Bees?

© MontGuide Inc.