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S Apple is one of the most established and healthy IT brands in the world.Apple has a very loyal set of enthusiastic customers they not only recruits new customers but retains them.iTunes Music Store is a excellent source of revenue, especially with the iPod and the accessibility on Windows platform.Web technology can be used to improve product awareness and sales.

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Weak relationship with Intel and MicrosoftWeak presence in business arena.Apples market share is far behind from major competitor Microsoft.In past the relationship between Steve jobs and employee were not good which result in reputation loss

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This was the first mass-market personal computer featuring an integral graphical user interface and mouseMacintosh systems  found success in education and desktop publishing 

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TS ExpensiveLess  competitive in  marketMarket is dominated by the Commodore 64  for consumers, as well as the IBM Personal Computer and its accompanying clone market for businesses