-BY RADHIKA ASHER

SWOT Analysis

Objective

SWOT Analysis of Google Plus, LinkedIn, Twitter and Pinterest

Google Plus

Strengths1. Pages and posts show up in organic searches2. 369 Million active users and growing

WeaknessIsn’t user friendly like other social media platforms

Opportunities

Integrating Google+

posts, profiles and other

content into Google

searches

Other social networks are cropping up that cater to their own country and language of origin

Threats

LinkedIn

Strengths1. Professional Information2. LinkedIn Today

WeaknessSharing is limited

Opportunities

1. Changing attitude onwards employment2. Growing Premium Subscription

1. High marketing and R&D costs2. Potential Future competition

Threats

Twitter

Strengths1. Monitor Campaigns with Hashtag2. Reaching local/global audience

Weakness1. Limited to 140 characters2. Potential overload

Opportunities

Lack of database that would allow for targeted marketing and sales

effort

Small brands that operate digitally and are better adapted on online relationship building and marketing

Threats

Pinterest

StrengthsProduct imagepins and re-pins drive more sales than any other channel

WeaknessMajority ofusers are women (72%-97%)

Opportunities

Pinterest is ever-growing and expanding their business, making it have a wider audience.

Some pins are scams or spam. This can be a question on the credibility

Threats

THANK YOU