Blogging

Top 10 Tips for blogging

1.Who is your intended audience for this post

2.What’s the main aim/purpose/idea of your post? Distill it and stick to it in as accessible language as possible.

3.Let the length of your post be dictated by what you want to say, but keep in mind that long posts demand

more of your reader and of you.

4.Will someone find your post worth linking to?

5.How can you link to different web-sources on the wider web?

6.Do you have photos and/or video material to make your post more visually interesting?

7. Think about the title of your post carefully, it will be the one ending up in the search engines. Make it

relevant and make it contain key search terms for your topic.

8.Remember that blogs can be more personal than other types of business communication. Don’t be afraid of

expressing your personality and giving your angle, even though you have to keep things on message.

9. Think about providing a service to your readers by providing them with something useful: an insight, a

statistic, a fantastic image, a different perspective, a reason to return to your blog.

10.If in doubt, run your posts by a colleague or someone from outside your business to check for relevance.

Then click Publish!