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Student success is a key concern in the higher ed community. Join this session to learn how Western Governors University (WGU) and Cornell University are tackling student success issues by placing the emphasis on the student experience rather than on back office solutions. WGU will share how they are using predictive analytics to proactively ensure student success not only at the course level, but also in staying on track for graduation. They will also show how they’ve created a Student Community to increase collaboration and foster a culture among distance learners. Cornell will then share its student-first approach to building an engagement platform. It’s social on the front end and ‘big data’ on the back end with the goal of creating a simple and intuitive online experience.
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Students First For Student Success
Course Mentor Performance Coordinator Western Governors University
Erin Smith
Salesforce Program Manager Western Governors University
Dave Perry
Director of Interactive Services Cornell University College of Agriculture and Life Sciences
Rebecca Joffrey
Marc Benioff Chairman & CEO
First Last Name Title
Foundation Pres – PowerPoint Template – 16x9 FY14.pptx
Western Governors University is an online university driven by a mission to expand access to higher education through online, competency-based degree programs. WGU has flourished into a national university, serving more than 50,000 students from all 50 states. WGU was founded by the governors of 19 U.S. states. At no other time in the history of higher education have the governors of several states joined together to create a university. WGU is also supported by over 20 major corporations and foundations who believe in WGU's commitment to producing highly competent graduates.
Western Governors University
WGU Focus: Graduation All that matters to us is student success measured by graduation…
Data & Analytics: Personalization
Analyze
Feedback/Intervene
Data & Analytics: At-Risk Intervention/OTP Impact
What data is used to classify students? • demographics • prior academic performance • assessment performance • task stream performance • mentor notes • learning resource usage • difficulty of assessments in term • time left in term The broad categories create approximately 1800 attributes per student.
Data & Analytics: At-Risk Intervention/OTP Impact
How is the data used?
• Provide differential treatments to students based on risk classification – Create proactive vs. reactive protocols
• Use all available data about a student at any given time to classify student risk based on the probability making term OTP
• Classification of students into high, medium, and low risk categories is dynamic
and influenced by recent behavior
Data & Analytics: At-Risk Intervention/OTP Impact
Data & Analytics: At-Risk Intervention/OTP Impact What are the outcomes?
Course Communities
Rebecca Joffrey Director of Interactive Services Cornell University
Students First for Student Success
Cornell’s Goal
Make it easier for students to navigate the resources of the university
Become a Connected Campus: Put Your Students at the Center
Real-Time Data
Mobile Social
360° student view
Communicate more effectively
Recruit the right students
Ensure student success
Raise more funds
This is CRM
What do students really need?
What forms do I need to fill out to graduate?
I’m failing my classes, what do I do?
Social Mobile
How do I update my meal plan? How do I get a bus pass?
What classes should I take? I want to intern
at a start-up
How do I find out about studying abroad?
Real-Time Data
Save time reading email Find relevant
information
Take the right classes
Social Mobile
Real-Time Data Discover career
options
Figure out deadlines
Graduate on time
Get support when needed
See what’s going on
This is UXP Become a Connected Campus: Put Your University at the Center
360° university view
CORNELL
The New Student Experience
The information model for on-boarding
A Communities model for on-boarding
Students go from the Cornell information portal to their College’s Chatter group
A Communities model for on-boarding
A social front end with a big data back end This is where CRM
and UXP meet
