Unit 13 : Machine translation Task 10 & 11

Tutor: Lê Ngọc Tiến

Authors: Triều Duy & Tuấn Anh

1. Vocabulary

2. Reading 3. Answer the

question(Task 10)

4. Answer the question (Task 11)

Out line

No.

• 1

• 2

Student.ID

• 13028791

• 13025461

Fullname

• Nguyễn Triều Duy

• Lê Tuấn Anh

Detail

• Reading task 11

• Reading task 10

Our plan

1.VocabularyFranchise/ˈfræntʃaɪz/Expert system

/'ekspɜ:rt/ /'sistəm/

Tactic/'tæktik/

Novel/ˈnɒvəl/

Intellectual property/’inti'lektjuəl/ /'prɔpəti/

Publish/'pʌbli∫/

Literary community/´litərəri/ /kə'mju:niti/

Collaborative/kə´læbərətiv/

Clone/’kloun/

Schedules/'skedʒu:l/

Multimedia/ˌmʌltiˈmidiə/ 

2. Reading One tough cookie

The software division of Mrs. Fields Cookies, Fields Software Group, has sold a version of its AI-based Retail Operations Intelligence system to fast-food giant Burger King Corp

The expert system, called ROI, assists in the management of franchised or multiple-location retail operations by creating work schedules, recommending marketing tactics, and assisting in personnel hiring.

Fields has been successful with this package and has started commercializing it. Now Burger King is developing its own expert system in an attempt to outperform its hamburger competitor McDonald's. Maybe it can clone Ronald McDonald's expertise.

AI waxes poetic

Cloning a well-known figure is no joke. Just This Once is a new novel making the rounds in the publishing world. It was written by Scott French, who claims that 10% of the novel was written by him, 25% was created by an AI program he created to imitate novelist Jacqueline Susann, and the remainder was a collaborative effort between himself and the computer.

Susann, who died in 1974, wrote the definitive trash novel - and one of history's all-time bestsellers - Valley of the Dolls.

French used Nexpert Object and took development lessons from Bechtel AI Institute to program his system with hundreds of formulas he had developed regarding Susann's essential plots and charactertizations;

It created a 350-page novel, which some in the literary community are acalling 'computerized literary ghost- writing‘. While not all the reviews on his methodology are positive (some think it is a violation of Susann's intellectual property), French claims, 'I don't think you can copyright the way a person thinks.'

If French gets a book deal, this would be the first computer-generated novel ever published. Just this once, indeed.Hundreds of other places are employing AI; some of the applications may seem mundane while others are intriguing.

From expert systems that help you plan your garden to voice systems that help doctors treat critically injured patients in emergency rooms to natural language front-ends for multimedia systems that feature models, actors, and actresses.AI is being accepted in arenas outside those

traditional realms of science and engineering.

3. Task 10: Read quickly through the text which follows and note down the answers to the following questions:

1) What does the expert system ROI do?The expert system ROI assists in the management of franchised or multiple-location retail operations by creating work schedules, recommending marketing tactics, and assisting in personnel hiring.

3. Task 10

2) How did Scott French 'clone' Jacqueline Susann?

French used Nexpert Object and took development lessons from Bechtel AI Institute to program his system withhundreds of formulas he had developed regarding Susann's essential plots and charactertizations

3. Task 10

3) What other applications of AI are mentioned in the text?

The applications of AI are mentioned in the text consist expert systems that help you plan your garden; voice systems that help doctors treat critically injured patients in emergency rooms; natural language front-ends for multimedia systems that feature models, actors, and actresses .

4. Task 11: Answer these questions about the text.

1) What does the acronym ROI stand for?

Retail Operations Intellegence

4. Task 11: Answer these questions about the text.

2) Why is Burger King developing an expert system?

It’s own expert systems in an attempt to outperform its hamburger competitor MCDonal’s.

4. Task 11: Answer these questions about the text.

3) What kind of books did Susann write?

The definitive trash novel.

4. Task 11: Answer these questions about the text.

4) What percentage of his novel did French write jointly with his computer?

65%.

4. Task 11: Answer these questions about the text.

5) Has French's novel been well-received?

No.

4. Task 11: Answer these questions about the text.

6) How does French justify his action?

French claims, “ I don't think you can copyright the way a person thinks.”

4. Task 11: Answer these questions about the text.

7) Has French found a publisher for his book?

No.

4. Task 11: Answer these questions about the text.

8) Where has AI traditionally been accepted?

AI is being accepted in arenas outside those traditional realms of science and engineering.

References

1. Google.2. Oxford English for Computing3. www.tratu.soha.vn

THE END