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Strategic CorporateStrategic CorporateResearchResearch
Laura L. LeavittLaura L. LeavittAssistant Head, Gast Business LibraryAssistant Head, Gast Business LibraryLabor Relations & Business LibrarianLabor Relations & Business Librarian
Michigan State UniversityMichigan State University(517) 355-4647(517) 355-4647
August 25, 2011
Today’s ObjectiveToday’s Objective
• Learn how to Learn how to researchresearch employers & employers & industries industries using a variety of resourcesusing a variety of resources
• ……. to . to better assess the REAL threats better assess the REAL threats and opportunitiesand opportunities faced by a company faced by a company or industryor industry
• …….and place you in a .and place you in a better overall better overall bargaining positionbargaining position..
Topics for Today:Topics for Today:
• Unique features of business informationUnique features of business information
• Company information and analysisCompany information and analysis
• Financial dataFinancial data
• Industry information and analysis Industry information and analysis
• NewsNews
Business InformationBusiness InformationUnique FeaturesUnique Features
Initial things to consider…is the Initial things to consider…is the company:company:
Public or or private ? ?
Subsidiary or parent ? or parent ?
……and, is the information:and, is the information:
““Free” or proprietary ?Free” or proprietary ?
Company Information Company Information
• Business & Company Resource Ctr
• General BusinessFile ASAP
• Thomas Register
• Yahoo! Finance
Company InformationCompany Information
• State & Local ResourcesState & Local ResourcesCrain’s Detroit Business Internet Direc
toryChamber of Commerce directoriesChamber of Commerce directories
Ex: Ex: Des Moines Partnership
Office of the Secretary of StateOffice of the Secretary of State
See See Business Filings by State
Company InformationCompany InformationFinancial DataFinancial Data
• EDGAR SEC FilingsSEC Filings10-K, 10-Q, 8-K and Proxy Statements (DEF 10-K, 10-Q, 8-K and Proxy Statements (DEF
14A)14A)
• Business & Company Resource Ctr • Annual Reports Annual Reports
IRIN Co. Website (ex: Co. Website (ex: Ford Motor Company))
• Yahoo! Finance
Help with Financial Help with Financial StatementsStatements
• IBM’s Guide to Financial Statements
• Investopedia tutorial on Fundamental Analysis
• Baruch College’s online Guide to Financial Statements
• Books!!Books!!
Company InformationCompany InformationAnalysis & OpinionAnalysis & Opinion
• Business & Company Resource Ctr
• Motley Fool – community driven ratings – community driven ratings
• StockTwits
• Yahoo!Finance
• Zack’s – ABR’s (Average Brokerage – ABR’s (Average Brokerage Ratings)Ratings)
Industry InformationIndustry Information
• OverviewsOverviews– Business & Company Resource Ctr – Dun & Bradstreet Industry Reports Free Free
registration required.registration required.– IBISWorld Industry Reports Brief reports free, Brief reports free,
longer reports for sale.longer reports for sale.
• Market Research - aggregatorsMarket Research - aggregators– MarketResearch.com– ResearchandMarkets.com
Industry InformationIndustry Information
• Trade Associations & Trade MagazinesTrade Associations & Trade Magazines– ASAE’s Gateway to Associations– TSNN: Trade Show Directory
• StatisticsStatistics– Bureau of Economic Analysis– Bureau of Labor Statistics– Economic Census
News & EventsNews & EventsWhat’s the Buzz?What’s the Buzz?
• Magazines & newspapersMagazines & newspapers– Business & Company Resource CtrBusiness & Company Resource Ctr– General BusinessFile ASAPGeneral BusinessFile ASAP– New York Times (1985-present in Academic New York Times (1985-present in Academic
OneFile)OneFile)– NewsBank Michigan NewspapersNewsBank Michigan Newspapers
…….ALL available through .ALL available through
News & EventsNews & EventsWhat’s the Buzz?What’s the Buzz?
• News AlertsNews AlertsGoogle Alerts
• Discussion Groups/BBsDiscussion Groups/BBsYahoo! Groups
• Anti-Company SitesAnti-Company SitesStarbucksStarbucks
• http://www.starbucked.comUnited AirlinesUnited Airlines
• http://www.untied.com
Union DataUnion Data• UnionStats
• Online collections of CBAs/contracts:Online collections of CBAs/contracts:– UC-Berkeley IIR Library UC-Berkeley IIR Library
http://iir.berkeley.edu/library/contracts/index.html
– Cornell University Cornell University http://digitalcommons.ilr.cornell.edu/cba/ ://digitalcommons.ilr.cornell.edu/cba/
– MSU – MI Public Sector Agreements MSU – MI Public Sector Agreements http://www2.lib.msu.edu/branches/lir/contractshttp://www2.lib.msu.edu/branches/lir/contracts.jsp .jsp
Thank You!!Thank You!!
Laura L. LeavittAssistant Head/Labor Relations & Business LibrarianGast Business LibraryMichigan State University50 Law College BuildingEast Lansing, MI [email protected] http://staff.lib.msu.edu/leavitt9/
